Tag: Pherotones

Pherotones – This is *Really* Not a Game?

myra.jpgIf it walks like a duck and talks like a duck, then it must be a duck, right? Wrong, according to Pherotones Intimacy Expert Myra Vanderhood. After we reported on what appears to be the start of an Alternate Reality Game, we received this email from the good doctor:

Dear ARGN Community,

Thank you so much for your budding interest in Pherotones, the amazing ring tone secret from Denmark that can spark sexual attraction.

It has come to my attention that some members of the ARG community are carefully scrutinizing the Pherotonal Record in the mistaken belief that it holds clues to a new, evolving Alternate Reality Game.

While I am flattered by your attention, I am sorry to say that there is no game afoot.

Pherotones.com is not the portal of a game, and my weblog, “Discovering Pherotones” contains nothing of interest beyond my own thoughts and impressions as I gather evidence to prove my hypothesis.

You will not find a Puzzlemaster like Dave Szulborski behind this particular curtain, and there is no Ian Yarborough here for us to moon over.

The only way to actually participate in the Pherotones experience is to try them for yourself, and, if you wish, to report your “anecdotal evidence” to my weblog, “Discovering Pherotones” (pherotones.blogspot.com). There is no prize offered, and the only thing you stand to gain from your input is the satisfaction of knowing you have, in a small way, advanced the cause of Pherotonal Science.

Thank you for your attention,

Dr. Myra Vanderhood, Intimacy Expert and Founder of Pherotones.com

So, will this end up being another Redkore fiasco, or is this the start of something big? For now, we’re content to see how deep the rabbit hole goes.


pherotones.jpgPherotones have the potential to transform a friend into something more.

Several weeks ago, Dr. Myra Vanderhood was interviewed by Bruce Stewart for O’Reilly Emerging Telephony blog about the potential of using ring tones to attract members of the opposite sex. Pherotones are the audio equivalent of pheromones, in which people and animals are attracted or repulsed by upon receiving a fragrant whiff of a potential mate. Dr. Myra Vanderhood discovered that sounds can have a similar effect and is testing her discovery on ring tones.

The interview with Stewart linked to Dr. Vanderhood’s blog as well as to a wikipedia article (since deleted) on Pherotones and it didn’t take long for the blogosphere to weigh in with fascination and controversy. Once it was discovered that the wikipedia article had been written by McKinney + Silver (the Ad Agency behind Art of the Heist), there was a justifiable frustration over the manipulation of one of the internet’s best resources for commercial and advertising purposes. And, despite their best efforts of hiding their involvement (going as far as to obscure the registration information for the pherotones.com website), it brought McKinney Silver into the fold. When confronted by this, Dr. Vanderhood explained that someone on the board hired them for promotional purposes (great thinking on your feet!) and added a new “Is this a marketing campaign” question to the website FAQ.

There is still no word on the actual client, though rumors have it ranging from Qwest (a client of McKinney Silvers) to Stephen King’s latest novel, Cell. We do know that the website will be updating (and a wiki of sorts will appear at some point), though the depth of the campaign is still to be determined. However, with the possible interaction (Dr. Vanderhood will chat on AIM and has replied to emails) and the great quick thinking we’ve seen so far, if it goes very deep it should be a fun and well thought out ride.

ARGN verdict: pherotones have the potential to transform the spring gaming season into something more.