Tag: Slusho

Have you caught the Abrams virus yet?

trekicon.JPGProducer/Director JJ Abrams is on a viral rampage this year, it seems. Hot on the tail of Cloverfield’s big screen debute, was the premiere of the initial teaser trailer for the 11th installment in the Star Trek film franchise. Reportedly, the movie will carry only the name “Star Trek”, as it returns to the academy days of our beloved Enterprise crew. The teaser can be seen on the official website. But as beautiful as it is, that is not the reason for this article.

If you navigate to the official website, scroll down to the “Under Construction” label. See the little red dot beside it? Click it. Yes, you’ve just found another viral website. JJ is known for tying common threads between his creative productions – his unique drink Slusho! being the most prominent example. Slusho has made cameo appearances in Alias, Heroes, and Kenan and Kel. But recently he’s taken a liking to extending his works beyond their base medium, into the internet world, and the real world.

If you’re familiar with the TV show Lost (also an Abrams production), there was a very well received extended reality called The Lost Experience which ran along the TV show. Currently leading up to the North American airing of season 4 is another campaign called Find 815. You’ve been living under a rock if you haven’t heard of the viral campaign surrounding the months leading up to the premiere of Cloverfield (which also, by the way, has a backstory around the development of the Slusho drink and its secret ingredient Seabed’s Nectar).

So the question is, will Abrams be providing another extended experience or alternate reality game related to the Star Trek franchise leading up to the movie’s release? Or will this turn out just to be another typical viral marketing campaign? Personally, I would love to see a Slusho! cameo appearance in the movie. Imagine: Kirk and Spock order a Slusho from a bar at the Academy. And Guinan serves it to them.

At the very least, we have a new website – a relatively covert website, which seems to be showing ‘streaming video’ from the construction site of the Enterprise NCC-1701. What will the days ahead reveal to us? We have nearly a whole year to find out. JJ knows how to bait and taunt his target market, so expect a lot of mystery and viral advertising.

Live long, and drink Slusho.

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NCC-1701.com Trailhead
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It’s alive! It’s huge! It’s 1-18-08…?

011808.jpg4 8 15 16 23 42 — J.J. Abrams really has a thing for numbers. Beginning last week with the opening of the Michael Bay summer blockbuster movie Transformers, theater-goers were treated to a mysterious, home-movie-style teaser trailer for… well, no one knows exactly. All that’s known is what’s believed to be the release date, shown briefly at the end of the trailer: “1-18-08”. Until recently, the trailer was only viewable in theaters, prompting people to bootleg it on Youtube and various locations (to which Paramount responded by forcing removal of the videos). However, it’s now been made available at Apple.com/trailers for public viewing.

The teaser starts off with a guy walking into a surprise party – lots of people, lots of happy, smiling faces, and one surprised Rob, their “main dude”. Rob is apparently going away to Japan, and his friends are giving him a farewell party. Some of his friends are interviewed, recording their goodbyes. Then, without warning, the lights flicker, car alarms sound, and the apartment is shaken. People flock to the television for breaking news about what’s believed to be an earthquake. Soon people head to the roof to see how the neighborhood’s doing. A dull rumble is heard, and everyone turns to the horizon in shock as a large ball of fire erupts and expands in the distance, hurling large flaming debris into the air. What follows is broken audio and video of the panic stricken crowd scrambling to the street, which is teeming with people running away from whatever’s happening. What can only be described as a deep, loud groan is followed by a swirling object, which impact a skyrise and falls to the ground at breakneck speed, destroying vehicles and anyone in its way. It comes to a stop meters from the camera and we see it appears to be the head of the Statue of Liberty. And cut. A final quick line is shown from one of Rob’s friends – “It’s gonna be the best night ever”

From producer J.J. Abrams. In theatres, 1-18-08.

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