On July 8th, Hello Games will run a radio advertisement on at least one of Howard Stern’s Sirius channels, stations 100 and 101. The radio spot won’t be promoting the company’s game of interstellar exploration, No Man’s Sky…at least, not directly. Instead, if past ads are any indication, it will serve as a signal to the game’s fans that the website of yet another fictional company has unlocked, delving deep into the game’s lore as part of the alternate reality game Waking Titan.

From Hype Machine to Stealth Launches
When the video game No Man’s Sky launched last August, it was prefaced by over three years of hype, showcasing the game’s flexibility in creating an entire universe of procedurally generated worlds, promising an unprecedented sandbox for exploration and discovery. The game’s bold promises encouraged half a million players to load up the game on launch day, although many fans left disappointed when comparing the promised release against its reality. Pre-release hype promised gamers the moon, the stars, and everything in between, and the version of the game that shipped failed to measure up to those expectations.

Over the next year, Hello Games took a considerably more measured approach to the No Man’s Sky‘s major updates seeking to bridge the expectation gap for the game’s dedicated fans. News of the game’s free Foundation and Path Finder updates were only announced a week before the versions went live, helping to add greater depth to the game’s almost zen-like gameplay of planetary hopping. The communications strategy around the game’s relatively frequent updates fit well with the overall tone of the game, with its gradual discovery process.

As a game, No Man’s Sky is a plodding journey of revelation, as the player’s character gradually builds a vocabulary to understand the three other intelligent species that populate the game’s universe. Understanding the Gek, the Korvax, and the Vy’keen and their troubled history with the enigmatic planetary guardian Sentinels only leads to the game’s broader mystery: what is Atlas, and what is your character’s relation to it? The game provides partial answers to these questions. It’s here that Waking Titan makes its entrance.

Cassette Tapes and Radio Broadcasts
Last month, Hello Games reached out to the moderators for the game’s subreddit to distribute a series of six numbered cassette tapes– installments in a 16 cassette series. Messages hidden in the spectrograms of each tape spell out the word “PORTAL”, hinting at one of the game’s main enigmas: a series of monoliths located on certain planets within the game with portals reminiscent of Stargate, with no Daniel Jackson to activate them.

Around the same time, project-wt.com started directing people to listen for something on a series of global radio stations, with broadcasts. Starting on June 8, a series of radio stations all aired a radio spot declaring, “We are the mystery hiding in plain sight. You will find us. This broadcast is the first clue.” As with the cassette tapes, examining the commercial’s spectrogram led to a website that would serve as the hub for the alternate reality game, WakingTitan.com.

Future radio spots introduced a series of fictional companies. Echo Software is a company that specializes in bringing back voices of the dead using home video recordings as source material. Multiverse Technologies focuses on topological mapping technologies. Myriad provides satellite-based storage solutions, while Superlumina specializes in temporal communications, sending messages through the past.

Exactly how these companies fit together is a mystery, but poring through the websites has slowly revealed a loose web of connections tying the four companies together.

HAM Radio Enthusiasts and Regularly Scheduled Programming
The Waking Titan website itself is deceptively simple: it features six triangular sigils arranged in a hexagon along with a series of sixteen glyphs lined up along the bottom of the screen. Solve a sigil, unlock a garbled message and the next sigil in the sequence, along with information on where and when to listen for the next radio ad. Solving glyphs doesn’t currently do anything beyond changing the glyph’s color from white to red, but additional puzzles on the assorted websites will often unlock PDFs of internal communications between the various companies.

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