Month: June 2010 (Page 1 of 2)

Dos Equis Cargo Hunt: The Most Interesting Man in the World Is Hiring

June 30, 2010 / Jane Doh

The Most Interesting Man in the World is the charming gentleman spokesperson for Dos Equis beer, and he is looking for five Personal Collectionneurs for a “research trip” in Mexico. But, there’s a problem: as the Most Interesting Man was transporting his amazing collection of treasures, the plane’s engine failed, and he had to “parachute” all his exotic goods, scattering them all around North America. Prove your mettle to the Most Interesting Man in the World by helping him recover his lost artifacts in the Dos Equis Cargo Hunt.

Since the Most Interesting Man in the World first appeared in 2009, he’s gathered a bit of a cult following. As described in this Slate article, the “well-made, amusing ads . . . somehow manage to blend absurd humor with suave sophistication.” The clever one-liners that accompany the retro/vintage footage of “The Man” in action are pithy, entertaining, and yes, maybe a little bit sexy. Â (“He can speak French… in Russian.”) Last year, Dos Equis also ran a companion extended experience project, The Most Interesting Academy, which might not have been as well-received as “The Man” himself.

By signing up at the Dos Equis Cargo Hunt site, players become “Cargo Hunters” and can collect virtual treasures in several ways: through the Cargo Hunter’s map on theÂ website, through codes on specially marked Dos Equis packaging, and at special promotional events this summer. So far, there was at least one event in May, there wasÂ another Cargo Hunt event on June 30th in San Antonio, withÂ more events near Houston in the future, promoted through a local radio station.

ARGFest is Almost Here

June 26, 2010 / Michelle Senderhauf

This year will mark the 8th anniversary of ARGfest, and this year’s conference promises to be the most ambitious yet. The format has changed and expanded to include four days of information, networking and game-filled fun. The two day conference will take place on July 15th and 16th and will be filled with presentations, panels and roundtables galore. And in the spirit of the conference’s new “Think! Play! Do!” theme, a gaming festival has been added July 17th and 18th, where festival-goers will be able to participate in street games, location-based games, storytelling events and ARG live events.

The full conference schedule has not yet been released, but some of the announced panels include one involving casual social games and one made up of ARG enthusiasts. Presentations include Brooke Thompson’s “Can Transmedia Save the Soap Opera” and Patrick MÃ¶ller’s “Follow the Rabbit”. The conference will also feature a return of the ARG Museum, a display of artifacts from past alternate reality games.Â In addition to the typical conference activities, this year’s ARGfest will include a writing workshop with Maureen McHugh of No Mimes Media, a mini game jam that will help participants create a working game prototype by the end of the weekend, and an organic panel session that will be shaped on the fly by the audience.

ARGfest 2010 will take place July 15th through the 18th at the W Atlanta-Midtown hotel. Multiple registration packages are available on the ARGfest website or at the door. Hotel reservations can be made on the website at the discounted group rate.

Editor’s Note:Â Tomorrow (June 27th) is the last day for ARGFest’s Regular Registration rates, so now is an ideal time to select the package that best reflects your interests.

Must Love . . . The Latest from Awkward Hug

June 19, 2010 / Jane Doh

Fictional funny-guy Timothy Scribbles is full of amazing inventions, and you can check them out at his blog, Super Great Ideas.Â Timothy Scribbles used his first Super Great Ideas post in almost a year to announce his new blog, Must Love Socks. A lot of people (and apparently robots) around the world wear socks, soÂ his most recent ideaÂ is bound to take off.

Opening soon, Must Love Socks is the latest project from independent transmedia production company Awkward Hug, the Brooklyn-based duo that created last year’s critically acclaimed ARG hit, Must Love Robots. Despite the title,Â Must Love Socks isn’t strictly a sequel to the highly successfulÂ Must Love Robots. According to Awkward Hug founder Jim Babb, “While the narrative isn’t a continuation of the narrative from MLR, we are using things we learned from MLR and expanding into new territory.”

The story in Must Love Robots followed the comedic, romantic travails of 011iver as he looked for love, “helped” along by his well-meaning human friend, Tim. 011iver is quite the catch and even has his own line of t-shirts.Â A high point in Must Love Robots was the speed dating event at ARGFest 2009 in Portland, Oregon, which also featured the official “Must Love ARGFest” t-shirt designed by gamer Rowan, who also had a special date with 011iver in New York City. Babb was vague when asked about possible tie-ins with ARGFest 2010 this July in Atlanta, Georgia: “You never know what is going to happen at ARGfest, there might even be some awesome games of ‘Overit.'”

So what can players expect in the upcoming Must Love Socks? According to Babb, Must Love Socks “involves so much transmedia, that it has the potential to surpass transmedia and become ‘transtransmedia’ or just ‘media.’ I donâ€™t want to blow anybodyâ€™s mind, but it will sort of be the iPad of ARGs.”

Must Love Socks opens very soon, and players can sign up at the Must Love Socks website and follow along at the Unfiction forums. Follow Tim and 011iver on Twitter for the latest developments.

EDITOR’S NOTE 06/23/2010: Jim Babb has subsequently set up a Kickstarter page to raise funds for the Socks, Inc. alternate reality game with the goal of raising $6,000 by Friday, August 6th. The page includes a video that explains further details about the project.

Tim Kring and The Company P Team Up to Form a Conspiracy for Good

June 14, 2010 / Michael Andersen

In the summer of 2008, Tim Kring and Christopher Sandberg were discussing the future of transmedia and community-based entertainment, standing on top of Isaac Mendez’ iconic post-apocalyptic tableau painted on the floor of the Heroes soundstage. As a result of that conversation, The Company P signed on to help produceÂ Conspiracy for Good, a large-scale movement with alternate reality gaming elements. Â Kring had previously pitched the concept forÂ Conspiracy for Good to Nokia.Â The movement will play out “across both traditional media and new media platforms including smart mobile devices, game consoles, tablets, and PCs.”Â Â At the heart of the experience is a locative event that will play out over the course of three weeks in London starting in mid-July and running until August 7th.Â Â According to Kring, this isÂ a greatÂ week to join in with the action, as “the narrative aspect really gets cooking as far as meeting key characters and key figures.Â A lot of the smoke that’s surrounding it will start to lift in the next few days.”

Conspiracy for Good firstÂ launched in May with a series of videos featuring celebrities ranging from JJ Abrams to Ringo Starr declaring “I am not a member.” Later in the month, the site hosting the videos redirected to the game’s main portal at Conspiracy for Good. Savvy players discovered a puzzle-locked allegory about Lord Magpie and his efforts to silence the songbirds. One of the puzzles introduced Blackwell Briggs, a global company seeking to increase surveillance by supercharging existing CCTV networks and introducing legislation to subvert mobile networks to track citizens. The Conspiracy for Good leaked the footage to The Pirate Bay, and spokeswoman Ann Marie Calhoun posted a re-edit of the video, revealing a different side to the company. Shortly after posting the video, Calhoun went missing and The Pirate Bay received a notice from Blackwell Briggs requesting that the tracker be removed. Further hints at the overarching story emerged by playing Exclusion, a free game for Nokia phonesÂ that includes unlockableÂ codes that lead to additional pieces of information on Babbage, a website discovered through Exclusion. Nokia partnered with Kring and The Company P to launch the project, and will release a series of games expanding on Exclusion to advance the narrative.

Breathe Revived as Recurring Event

June 8, 2010 / Lewis Murphy

Yomi Ayeni’s Breathe was an interactive experience taking place over 3 weeks in October 2009, resulting in the creation of a movie released in 3 parts. At its height, it included immersive live events such as a club night following an initiation ceremony for a secretive, clandestine society. The game attracted a dedicated core following as well as a more general audience attending events such as the club night. Now,Â Expanding Universe has plans to transform the experience into a recurring event either later in 2010 or in early 2011.

The events should hover in between the full experience and a normal movie screening. While the film will still be shown in its original three parts, attendees will be encouraged to visit websites and explore the story in various ways between showings of the filmed episodes. Participants will have access to a portal specifically created for the event, where various sections of the wider story will be unlocked in a calendar format as the movie progresses. These may include websites, phone numbers, extra video content and more, some of which will be exclusive to the events. The live events of Breathe’s initial run were fully filmed in anticipation of such redistribution, and with the permission from those involved, may also be used as part of the storytelling platform.

Attendees will be encouraged to discuss their findings in groups; Yomi believes that this will further understanding of the story as a whole, as individuals can bring their different perspectives and findings to the discussion. Much as participants of the original experience were able to act as “beacons” to bring the experiential parts of the story to the wider audience, it is hoped that people discovering different story areas and content can come together to discuss these as a whole. These exploration and discussion sessions will help to preserve the wider and richer experience of the story to supplement the absence of real-time events. At the end of the full screening, there will be a wider talk and Q&A session with the audience to cement understanding of the story.

Local Summer Reading ARG: The Mystery Guest

June 8, 2010 / Jane Doh

Last month, the Finksburg Library in Carroll County, Maryland, started its second alternate reality game tied to its summer reading program. The Mystery Guest is a strange, out-of-place fellow who has fallen out from the pages of a book, and local teens in Finksburg are trying to find a way to put him back. They tried using an iron (ouch!) and stuffing him in, but nothing is working.

Will young Finskburg readers be able to uncover the Mystery Guest’s identity and return him to wherever he came from? You can follow the adventure at The Mystery Guest blog shared by tweeners Kitty, Alyson, and Caroline and the “voice of reason”â€”the Librarian.

Last year, the Finksburg Library hosted its first alternate reality game, Find Chesia, which centered on a 14-year-old girl whose parents had gone missing on an archaeological dig. The game itself was created by small teams of young local teenagers.

In The Mystery Guest, local players can win limited edition gold Library Bucks and other prizes for answering the Librarian’s challenges. The overall story is linked with Carroll County Public Library System’sÂ summer reading program. Teens can use Library Bucks to buy things at the Auction Wrap-Up Party on August 21st to be held at the Westminster Branch Library. The Mystery Guest adventure ends August 14th.

For more information about the Finksburg Library’s outreach programs, check out its Facebook fan page and its Twitter profile.