Month: July 2011

ARGNet’s Michael Andersen to Present in StoryWorld Webcast

Digital Book World, an online community for publishing professionals and host to the StoryWorld Conference + Expo, will feature ARGNet owner and senior editor Michael Andersen in StoryWorld’s July 27th WEBcast. The webcast is titled What’s Possible with Transmedia: Case Studies in Successful Projects and will air at 1:00 p.m. EDT.

According to Digital Book World, the transmedia campaigns that Andersen will talk about during this roundtable webcast include HBO’s recent Maester’s Path experience; Chain Factor, the Numb3rs tv series’ episode tie-in experience (and addictive flash game) from 2007; and Valve’s Portal 2 ARG.

Attendees may register here for this free webcast. Registration is required to attend the free webcast and to access the audio recording.

For those interested in attending the StoryWorld Conference + Expo, ARGNet is pleased to offer our readers a promotional code. When registering for StoryWorld, use the code ARGN11 to receive $50 off the early bird price for StoryWorld’s conference registration.

Quick Facts

What: StoryWorld WEBcast featuring ARGNet’s Michael Andersen

When: Wednesday, July 27th at 1:00 p.m. EDT

Where: Register here

2011 Year in Review: Puzzling Through Half a Year

It’s been three months since ARGNet’s first look back at this year in alternate reality gaming, putting over half of 2011 behind us. Alternate reality games have continued to insinuate themselves into pop culture, spanning movies, television, music, video games, and books. The genre has stretched out beyond the entertainment industry to support social causes, provide more enriching museum-going experiences, and even sell packs of chewing gum. During the past three months a number of major campaigns have come to a conclusion, to be replaced by a number of tantalizing prospects. Read on for a few highlights from the quarter.

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