Fourth Wall Studios’ “Dirty Work” Wins 2012 Interactive Emmy
Tonight, the Primetime Creative Arts Emmy Awards held its annual awards, where the Outstanding Creative Achievement in Interactive Media – Original Interactive Television Programming was awarded to Fourth Wall Studios for their interactive program Dirty Work. The Emmy-winning show is a dark comedy featuring an LA-area clean-up crew as they go about their grisly business, featuring guest appearances from everyone from Metta World Peace to Kid Creole. Dirty Work is built off Fourth Wall Studios’ RIDES platform that integrates telephone calls, text messages, and user input to add a layer of depth to the viewing experience of the episodic web series.
Also nominated for the award was USA Network’s Hashtag Killer, and What’s Trending with Shira Lazar. Hashtag Killer is an online murder mystery built around USA Networks show Psych that allows players to virtually chat along with Shawn Spencer, Burton Guster, and the rest of the cast of the show while hunting down a serial killer who methodically stalked down and killed the top-scoring players in the Hashtag Killer experience. The game was built on the SocialSamba platform and linked to fans’ Club Psych accounts. What’s Trending with Shira Lazar combines online news articles and video broadcasts to provide a direct feed into what’s popular on the internet. The show recently accepted a grant from YouTube’s Next Lab, bringing more live and interactive content to the show.
The Outstanding Creative Achievement in Interactive Media – Fiction category has historically been friendly to alternate reality games, with the Fallen alternate reality game winning in 2007, the Heroes Digital Experience winning in 2008, and The Dharma Initiative winning in 2009. In 2010, Star Wars Uncut was the final winner for the category, before the Fiction and Non-Fiction categories were combined in 2011. This year, the Outstanding Creative Achievement in Interactive Media award was split into two new categories: original interactive television programming, and enhancement to a television program or series. Team Coco’s sync app won the program enhancement award.
Congratulations to Fourth Wall Studios for their win, and head on over to RIDES.tv to check out Dirty Work and the other interactive programs the team has developed.