Yesterday, Paramount released its newest movie trailer for Star Trek: Into Darkness on iTunes. As the second film in JJ Abrams’Â re-imaginingÂ of Gene Roddenberry’s original franchise, fans have been speculating wildly about whether Abrams would retell Star Trek II: The Wrath of Khan or explore a different aspect of the mythos through the film’s villain, John Harrison (played byÂ Benedict Cumberbatch). Now, fans have a new question to speculate wildly about: are you the 1701?
As the camera zooms in on John Harrison at the 1:07 mark on the trailer, a display panel shows the website AreYouthe1701.com, a website featuring a simple registration page in grayscale.
JJ Abrams’ first Star Trek film was prefaced with Alert Vulcan, an intensely immersive alternate reality game that started similarly, with a website hidden in promotional photographs from a Star Trek event in Paris. The game eventually included a staged Romulan crash site in the UK, a crime scene with green blood, and a personal YouTube video from Leonard Nimoy thanking the most active players for their help.
Most of JJ Abrams’ projects find life outside the television screen or cinema. with this new Star Trek viral finding its place in a long line of puzzles, cross-references, and alternate reality games tracing back to theÂ Alias Web Puzzle in 2001. It’s too soon to tell what form this particular iteration will take, but it’s the perfect time to decide:Â areÂ you the 1701?