“We were immensely impressed by both the creativity of the Mind Candy team and the enthusiasm of the players, who are in turn creating a global gaming phenomenon,†explained Danny Rimer, a partner at Index.
Meanwhile the Managing Director of Mind Candy, Michael Smith, gave credit to the broad, mass-market appeal of the game. “We cater to both the casual player, who wants to solve a few puzzles with friends, and the avid fan who is absorbed with the wider Perplex City mystery. We are extremely excited about this partnership and see enormous potential to build a global brand around puzzles and puzzle-solving.”
Another waypoint on Alternate Reality Gaming’s march to the mainstream, perhaps, but for now expect even bigger things from the Puppetmaster team – those who’ve witnessed them give presentations on the matter might have an inkling of their ambitious plans for the future.