Month: August 2008 (Page 2 of 2)

Puffin Books Announces “The Shadow War”: Young Bond ARG for Young Players

The Shadow War logoPuffin Books announced the launch of The Shadow War, an alternate reality game set in the Bond universe. The game was designed by Six to Start and written by Charlie Higson to create a parallel experience for Higson’s newest Young Bond novel, By Royal Command. The series is intended for 9-14 year old children, and has sold over three-quarters of a million copies in the UK alone. Over 35,000 fans of the series are registered as members of The Danger Society over at YoungBond.com. While the Shadow War is intended for children 9 years and older, the young at heart are still permitted to play.

The game is comprised of seven missions spanning seven weeks, culminating in a live event on October 8th featuring Charlie Higson, allowing players to ask questions and influence the game. Each mission takes about an hour, and allows players to work as a British SIS agent or a Soviet OGPU spy, exploring familiar locations. Player decisions will directly influence the outcome of the game. Players can join and leave at any point, and can even switch sides if they choose to defect.

Penguin Group has been experimenting with book publishing, most recently with We Tell Stories, a reimagining of six classic novels using different media created with the help of Six to Start. In addition, Jasper Fforde released an alternate reality game to promote his most recent Thursday Next novel under the Penguin imprint, First Among Sequels.

The first mission for The Shadow War will be revealed by Charlie Higson at the Edinburgh International Book Festival on August 23rd. The festival will also feature a panel exploring the future of ARGs including Dan Hon (Six to Start), Alex Fleetwood (Hide & Seek), David Varela (formerly of Mind Candy), and Yomi Ayeni (Expanding Universe).

Mailbox: Shadowbox Inn

Shadowbox Inn swag

In the mail today was a plain brown box, light in weight but heavy in mystery. Inside was a postcard featuring the URL shadowboxinn.googlepages.com on one side, and the numbers ‘808080808’ on the back. Along for the ride was a pool ball, number 11, which looks fairly ordinary.

Shadowbox Inn post card

A quick Google search turns up this thread on the Unfiction forums, which started just over a month ago. From what we can glean from the thread, there have been a number of web-based discoveries, including a MySpace page, and a countdown on the front page, set to expire in just under three days. So, given the timely nature of the countdown — I guess Steve Peters was right, countdowns are very useful tools — we expect things to heat up in this campaign sooner than later.

Update: Upon closer inspection of the box, and some diligent investigative journalism (read: Google search), we have found two more connections to shadows. The first comes from the signature the sender provided when sending the package — a must for Canada Customs when sending packages from the U.S. — which looks to be Lamont Cranston. Lamont Cranston happens to be one of the alter-egos of The Shadow, the popular fictional vigilante that has appeared in radio, television and film dramas since 1930. The second clue of shadowy importance is the return address, which matches that of the Shadowbox Cabaret. We’re unsure if these specific references will be important in the scheme of the game play, or if they are simply meant as atmospheric affirmations of the game’s name, but we thought they were noteworthy to mention.

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