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I Was Blind… so they sent me broken headphones?

March 19, 2008 / Jonathan Waite

A note from FedEx on Monday alerted me to a delivery attempt during a time when I wasn’t available to receive packages. After some careful thinking, I figured that the package was one of the Harvey Dent press packages that some others have been receiving. The next day, as I arrived home, I saw not one but two packages waiting to be opened. It was like my birthday, except without all of the feeling old and stuff. And while one of the packages was, indeed, a Harvey Dent swag explosion (more on that tomorrow), it was the other that has me scratching my head. For you see, unlike the tidy folder that held the Dark Knight promo material, the other package contained… broken headphones. Broken headphones wrapped in a single sheet from Monday’s “The Guardian”.

For a few more pictures, and the rest of the details, read on. Maybe you can help us figure out this mystery!

Video Games and ARGs – What Can they Learn from Each Other?

March 15, 2008 / Brandie Minchew

Note: This article covers two SXSW Interactive 2008 events: Cross-Media Cross-Pollination: Mashing Up Video Games and ARGs (Saturday, March 8th, 3:30-4:30 p.m.), and its follow-up, Core Conversation: What Can the Video Games Industry Learn From Alternate Reality Games? (Monday, March 10th, 3:30-4:30 p.m.).

A last-minute change in programming on Saturday, March 8th, at SXSW Interactive 2008 brought together familiar faces from the Alternate Reality Games development community: Dan Hon of Six to Start, Tony Walsh of Phantom Compass, and Dee Cook, a freelance writer and designer who has written and developed content for games such as “The 4400” Extended Reality, World Without Oil, Unnatural Selection, and many others. Hon, Walsh, and Cook presented the panel “Cross-Media Pollination: What Video Games can Learn from ARGs”. The follow-up conversation on Monday afternoon with Steve Peters from 42 Entertainment, and input from Jane McGonigal, Ken Eklund, Hazel Grian, and others, rounded out Saturday’s panel.

Currently one of the most popular past-times world-wide, video games have an audience both extensive and diverse. Gamers are consistently asking for more from game designers – better AI, more content, more interaction, more story and narrative, more immersion. What can Alternate Reality Game designers learn from video game design and the needs of video game players (many of whom also play ARGs), and what elements of ARGs might video game designers consider when making games for gamers in a world of rapidly-evolving technology and techno-culture?

The panel opened with the question: what elements of ARGs might interest and engage video gamers? “I Love Bees”, a well-known ARG, tapped into the fan base of Bungie’s Halo video game by providing a glimpse into Halo’s (and its predecessor, Marathon’s) detailed backstory. Many Halo players enjoyed ILB because of the opportunity to explore more of that game’s mythology. The puppetmasters presented a Halo story that the players could interact with in a different way, affecting the game not by moving the controller but by problem-solving with other players, answering payphones, emailing the Sleeping Princess, and convincing an AI that they were, in fact, human, and one of her crew.

Perhaps, Steve Peters pointed out in Monday’s follow-up conversation, cross-media is one answer to a demand for more interaction and individualized response. A player’s progress through a game could be tracked, with content delivered not only through the console but also through SMS, phone calls, or even the post office! Similarly, Tony Walsh raised the idea that ubiquitous computing, the imperceptible integration of computing systems and functions into every day life, might indeed be the next game platform, heralding the end of the “couch-potato” gamer.

Harvey Dent campaign shut down (in Chicago)?

March 13, 2008 / Geoff May

In early March, the “I Believe In Harvey Dent” campaign for The Dark Knight kicked back into gear. IBelieveInHarveyDent.com was updated to become Harvey’s campaign website, with downloadable flyers, stickers, and posters. It also asked people to promote Harvey Dent for District Attorney by taking photos and videos of their efforts, and uploading to the website, much like the “Why So Serious?” Halloween campaign where the Joker asked people to submit evidence of their allegiance to his cause by painting their faces and photographing themselves in groups at their nearby landmarks. Harvey Dent’s campaign, however, has a travelling “Dentmobile” and a schedule of stops across the United States.

Today, one of the Dentmobile’s first stops – Chicago, IL – may have taken a rough turn. Hollywoodchicago.com reports that after a mere three minutes, the campaign was shut down by Chicago police!

Two people (who knew what was going on) reportedly made it to the Dentmobile before they were closed down. As user Vlkers54 describes the scene:

“…I was at the 8 a.m. stop. I got there at 7:30 a.m. and I sure am glad I did. At 8:03 a.m., the cops came and kicked us out! Only me and another guy showed up, but we did end up getting a lot of free stuff (including) bumper stickers, posters, buttons and a T-shirt.

You should have seen the people as they were coming out of the train station:

“Who is Harvey Dent?”
“What is this all about?”
“Is this for that movie?” (We responded: “What movie? ‘No Country For Old Men?’ That’s a movie!”)

We kept “in character” and promoted Harvey Dent for (district attorney) as if he were a real person. Confusing people was a lot of fun. Some people did catch on to what was going on. Even middle-aged men who knew who (Harvey Dent) was were excited, (asked) for buttons and filled out the petition forms.”

This may be much ado about nothing, however, as we hear through the grapevine that the fine police officers of the Windy City were much more understanding of the situation after learning that the campaign was for Gotham City District Attorney. This coincides with an update on the Hollywood Chicago article which states that the 11 am event went off without a hitch. Regardless of how events actually played out, it must have made for an exciting time in Chi-town.

World Without Oil wins big at SXSW

March 9, 2008 / Jonathan Waite

Yes, that’s right — World Without Oil, the socially conscious alternate reality game that kicked off in April 2007, has won the Activism award at this year’s SXSW Web Awards!

Although word is just now coming in, and there’s no official note on the SXSW web site, we’re happy to be able to congratulate the team, including our very own Marie Lamb and Michelle Senderhauf!

The Lost Ring: Taking the Blindfold Off

March 5, 2008 / Michael Andersen

It’s been three days since Find the Lost Ring launched with a fanfare of posters and yarn. Since that time, players and puppetmasters alike have been busily fulfilling the prophetic messages written on vintage Olympic postcards. The game traces a story fraught with mystery and intrigue across the globe in so many languages, you’ll be glad you studied Esperanto in university. You did study Esperanto, didn’t you?

If you’ve been reading ARGNet recently, you might be able to guess one of the developers behind the curtain. However, it’s now official. According to the Lost Ring development team,

The Lost Ring is a global alternate reality adventure created in partnership between McDonald’s, AKQA and Jane McGonigal. Designed in collaboration with the IOC, The Lost Ring invites players from across the globe to join forces online and in the real world, as they investigate forgotten mysteries and urban legends of the ancient games. The Lost Ring recognizes McDonald’s historic sponsorship of the Olympic Games, and brings the spirit of the Games to people around the world.

Jane McGonigal adds that she is “so thrilled to be collaborating with these organizations to create what we hope will be the most global ARG, ever. This is really a dream project for me – we are bringing together the two kinds of games, ARGs and the Olympics, that have the power to engage and unite people all over the world.” So far, the game is succeeding admirably, with characters interacting with players in English, Spanish, German, French, Portuguese, Mandarin, Japanese, and Esperanto.

If your curiosity is piqued, a brief review of what’s happened so far is waiting for you after the jump.

Save the world at the 2008 Beijing Olympics

March 2, 2008 / Geoff May

FINDTHELOSTRING – No, there’s no “lo” string, nor a string named Thelo – but there is a lost ring..somewhere..and we need to find it, to save the world. Apparently. By August 24th.

On Leap Day, I received a package via FedEx, which was followed quickly by reports from others who received similarly couriered packages from “T.L. Ring” in San Francisco, CA. (Could T.L. Ring be “The Lost Ring”?) The package itself was quite curious, filled with a number of items forming a mystery begging to be unravelled.

First off, there’s a large poster advertising the 7th Olympiade in Antwerp, Belgium. Two things stand out — the year 1920 (the package originated from 1920 Olympic Way), and a short message written on the back: It’s a secret someone has been keeping for a very long time.

Next up, each package contained three photos — old photos of locations related to the 1920 Olympics. When all of the pictures from the discovered packages are taken into account, there’s quite a variety, and it seems the three photos people got are fairly random. However, on the backs of these photos are written our call to arms:

March 3, 2008
Find her…

March 4, 2008??
Find the others…

March 5, 2008??
Find him…

March 11, 2008??
Find the secret…

August 24, 2008
Save the world.