Two recently discovered blips on the ARG radar have sent ripples of interest throughout the community. The newest discovery, Falling In Time (AKA the Icarus ARG) came to us via a sponsored Google ad, and has already entertained the masses with some hidden web pages on the trailhead site. The site is aesthetically pleasing, and it looks like there was some serious thought put into the design.
The second attention-getter of the week has been The 13 Books | Triskabiblios. While the discussion at the UnFiction forums has been fast and furious (348 posts since being introduced to the community on September 12), it’s unclear as to the purpose of the “game”. Some say that it is a recruitment campaign, as the original post by vibration13 on UF once made mention of such a PM recruitment angle, while others say that it is simply something that has gotten out of hand. For what it’s worth, there are links vibration13.com on the trailhead site, which is currently looking like more of a web directory than an ARG. Is it a puzzle? Is it an ARG? Is it a new marketing campaign for Amazon? Hopefully the situation becomes clearer sooner.