Books as a form of entertainment are facing stiff competition from an increasing array of options. Patrick Carman, author and head of PC Studio, views this as particularly true with the younger generation, where mobile devices provide constant access to alternative content. As he explains, “if you’re twelve . . . and you don’t have an iPod Touch [or mobile device], somebody standing two people to your left does.” Responding to this shift in the consumption experience, Carman has two apps in development that aim to create a reading experience with the mobile environment in mind.
Books have been migrating to mobile devices for some time now, but traditionally, the pulp edition is imagined (and released) first. Carman’s thinking, however, is that “books have so much to compete with, that trying to stand out as a book, it’s almost better to blend in. [Young readers] are already doing all of these things anyway, so let’s see if we can get a way to have them also reading as part of everything they’re doing, as opposed to just putting it all away and pulling out a book.” What follows is a preview of two projects Carman is using to explore this blended approach to reading: 3:15 Stories and Dark Eden.