It was announced today that 2004’s runaway Alternate Reality Game hit “I Love Bees” won the 2005 Webby Award for Best Games-Related website. The Webby Awards are the internet equivalent of the Academy Awards.
A complete list of the winners can be accessed at the Webby website. Congratulations to the entire 4orty2wo Entertainment Team behind I Love Bees! This award is well-deserved.
On April 26th, the International Game Developers Association will present “THINKING OUTSIDE THE (x)BOX (or “HOW I LEARNED TO STOP WORRYING AND LOVE BEES”) at 7:00 PM at the Metreon’s Action Theater in San Francisco (101 4th Street @ Mission).
Featured speakers will be Jordan Weisman, Sean Stewart and Jim Stewartson of 4orty2wo Entertainment, the team behind the Alternate Reality Game “I Love Bees.”
4orty2wo’s Alternate Reality Game became a phenomenon last year, sending thousands of players running to payphones around the world. The innovative Halo 2 prequel involving a seemingly innocent website of a Napa Valley beekeeper and a shipwrecked AI from the future received a Game Developers Choice Award for Innovation, was featured at GDC’s Experimental Gameplay Workshop, and became the latest and most successful example of the nascent Alternate Reality Games (ARG) genre.
But what place do ARGs have in the world (and future) of video games? What is their relation to one another? Are there lessons to be learned from ARG production that can impact the way video games are made?
Join Jordan Weisman, Sean Stewart, and Jim Stewartson of 4orty2wo Entertainment as they examine I Love Bees to discuss the strengths and weaknesses of ARGs, their intersection with traditional video games, and the future of this exciting new form of digital play.
This event is free and open to the public. For more info: www.igda.org/sf
As Elan Lee took to the stage to accept the 2005 Innovation Award for I Love Bees at the Game Developers Choice Awards on Wednesday night, Alternate Reality Gaming stepped off of the sidelines and into the spotlight. Lee, on behalf of his team at 4orty2wo Entertainment, thanked the players, and made a special point of thanking Microsoft and Bungie for showing trust in their vision of producing an Alternate Reality Game that would promote the release of Halo 2. I Love Bees was one of three games presented with the Innovation Award this year, the other recipients being Katamari Damacy and Donkey Konga. During the presentation, a video teaser featuring various ILB website pages, photos of crewmemebers and soundbites from some of the live calls highlighted what a unique form of entertainment I Love Bees truly was.
The games that win the Innovation Award usually cause quite a stir at the Game Developers Conference, and this was no exception. There was definitely a resultant buzz going on the following day, with many attendees talking about what I Love Bees, Alternate Reality Gaming and Pervasive Games in general are all about. These questions were answered when I Love Bees was featured in a session on Experimental Gaming on Thursday, led by ILB Puppetmaster Jane McGonigal. Jane was able to talk at length about what I Love Bees entailed, and what the concept of Alternate Reality Gaming is, giving specifics about gameplay, community aspects, and the “This is Not a Game” philosophy. Jane is also one of the forces behind the current I Love Bees exhibit at UC Berkeley.
The Innovation Award and subsequent Experimental Gameplay presentation definitely got people’s attention, with many developers expressing deep interest in jumping on the ARG bandwagon. However, the folks at 4orty2wo Entertainment were tight-lipped about what projects they may be currently working on, for obvious reasons.
November 4th brought the final chapter to the 16-week Alternate Reality Game that became known as I Love Bees. A promotional game for Bungie’s eagerly anticipated game Halo2, Ilovebees caught the attention of thousands of gamers and media alike over the past few months. The journey culminated on November 4th, with a live event in four cities attended by hundreds of players (San Francisco, New York, Chicago and Austin). At this event, referred to in-game as a Combat Training Exercise, players got an exclusive chance to play Halo2 before its release on November 9th, and received a commemorative DVD and Ilovebees lanyard. What’s more, the lucky players in San Francisco got a chance to meet some of the Ilovebees Puppetmasters.
Ilovebees was developed by a team headed by Elan Lee and Sean Stewart, who headed up the first real Alternate Reality Game, The Beast, in 2001. Since then, they teamed up to form 4orty2wo Entertainment, and began production of Ilovebees in February. Ilovebees, which launched on July 16th, told the story of an A.I. from the future named Melissa who crash landed on a website server here in 2004. 
Over the 16 weeks of the game, players completed a series of web-based puzzles and realworld challenges to reveal a compelling story that formed a prequel to Halo2, following its characters through the weeks leading up to the invasion of Earth by an evil race of aliens known as the Covenant. The story was revealed in over 6 hours of audio drama using some of the best voice talent and post-production in Hollywood.
Ilovebees broke new ground in its innovative use of real world distributed puzzles, stellar writing and sheer numbers of players. At it’s culmination, the ilovebees site received as many as 500,00 unique visitors per day, making it by far the most followed Alternate Reality Game to date.
A post-game chat is scheduled with the Ilovebees Puppetmasters on November 7th at 2:00 pm Pacific Standard Time. You can have a chance to ask questions and get the inside scoop on what went on behind the game by stopping by #apocalypso on irc.chat-solutions.org (browser based access).
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