June 29, 2005 marked the Relaunch Event for Tatum Think as well as the finale for the Audi sponsored Alternate Reality Game The Art of the H3ist. Players gathered at The Viceroy in Santa Monica as well as on the web to watch the live event play out.
The beginning of the end started 36 hours in advance with one of the lead characters, Ian Yarbrough, breaking into his rival Virgil Tatum’s house. While Ian found the incriminating evidence he was looking for, he also managed to get himself caught red-handed by Virgil and his two goons and was promptly captured.