June 29, 2005 marked the Relaunch Event for Tatum Think as well as the finale for the Audi sponsored Alternate Reality Game The Art of the H3ist. Players gathered at The Viceroy in Santa Monica as well as on the web to watch the live event play out.
The beginning of the end started 36 hours in advance with one of the lead characters, Ian Yarbrough, breaking into his rival Virgil Tatum’s house. While Ian found the incriminating evidence he was looking for, he also managed to get himself caught red-handed by Virgil and his two goons and was promptly captured.
Players of Audi’s Art of the H3ist (as it’s now presenting itself) are preparing for what looks to be the culmination of the three month-long alternate reality game. Many players are converging on an event scheduled for this Wednesday, June 29th, to witness what goes down.
The Art of The H3ist unfolded in real time over the course of the last three months, its players experiencing a quality story of theft, love and betrayal through many diverse media: Print ads, billboards, television commercials, radio spots, Web Sites, live events, e-mails, videos, IRC chats, voice transcripts, machinima, puzzles, photos, scanned documents, and more.