Players of Audi’s Art of the H3ist (as it’s now presenting itself) are preparing for what looks to be the culmination of the three month-long alternate reality game. Many players are converging on an event scheduled for this Wednesday, June 29th, to witness what goes down.
The Art of The H3ist unfolded in real time over the course of the last three months, its players experiencing a quality story of theft, love and betrayal through many diverse media: Print ads, billboards, television commercials, radio spots, Web Sites, live events, e-mails, videos, IRC chats, voice transcripts, machinima, puzzles, photos, scanned documents, and more.
Dave Szulborski, author of “This is Not a Game,” will be featured in an hour long live radio interview tomorrow night, June 9th at midnight on the show Beyond Strange and Mysterious. The show is broadcast on WSNR 620 AM from New York City and reaches New York, Pennsylvania, parts of Connecticut, and is also syndicated in Virginia.
Dave will be speaking about his experiences as an amateur and professional ARG creator, including his involvement with Audi’s Art of the Heist campaign. He’ll also be speaking about his book This Is Not A Game, the release of the hard cover edition, and upcoming books he will be releasing very soon. You can expect him to drop a few hints about his upcoming projects as well, including Project Game Light and a few other tantalizing surprises.
Immersive Gaming has announced it will be sponsoring a special discussion event at the upcoming ARGFest in New York City. “The Art of the Game” will feature the team behind Audi’s “The Art of the Heist” in an open roundtable about the behind-the-scenes aspects of writing, developing and implementing an alternate reality game on a major scale. The discussion will take place at the Hotel Penn in New York City on Saturday, July 23, 2005 from 11:00 am to 1:00 pm.
In addition, there will be a live webchat during the event, during which virtual participants worldwide can ask questions of the team. For updates and further information, visit immersivegaming.com.
…the Exhibit Floor, and Each Other
Now that E3 2005 has become history, we can step back and take a look at what a remarkable event it really was as far as Alternate Reality Games are concerned. While most of the world was mobbing the Xbox 360 and PSP exhibits, some were reporting that E3 was just more of the same from years gone by: First-Person Shooters, games aimed at young males, nothing new or original. Despite new and shiny things with amazing graphics and fluid rendering, one BBC reporter lamented that there was nothing really innovative this year.
But amid all of the spectacle, noise, swag and Booth Babes (not that there’s anything wrong with Booth Babes), those who were observant might have noticed something a little different going on. They might have noticed a trio of gamers surrupticiously following a smarmy-looking game designer, snapping candid photos and talking quickly into their phones. They may have been approched by a friendly Brit in a grey t-shirt, offering them a card with a puzzle on it. They may have noticed a sticker on a Playboy bunny’s tail, announcing a Lost Cube with a $200,000 reward. They probably were startled by a crowd circled around a road-weary hacker fighting with a couple of bodyguards. And oh, didn’t I see that game designer guy on VH-1 earlier in the day?
Greetings from sunny Los Angeles! This year’s E3 is proving to be a landmark occasion in the world of Alternate Reality Gaming. Not only is there a veritable ARG Development Team (Puppetmaster) Summit going on, with representatives from five different teams in attendance, but this whole ARG thing is creating quite a stir, especially on the exhibition floor.
Well, it’s that time of year! The 2005 Electronic Entertainment Expo in Los Angeles opened its doors this morning. This is where game developers, console manufacturers and anyone related to the electronic entertainment industry have a chance to showcase their newest and coolest products for all the world to see for the very first time. Next-gen consoles are definitely what everyone’s buzzing about this year, with new offerings by Xbox, Nintendo and Playstation at the forefront of virtually every conversation.