10-cloverfield-lane

Bad Robot is releasing a new Cloverfield movie on 03-11-16, more than eight years after its cinematic debut. The film, 10 Cloverfield Lane, isn’t exactly an official sequel to the original, but has been described by JJ Abrams as a “blood relative” to the film. Whether this blood relative will mark the return of the enigmatic Cloverfield Monster remains to be seen, but the familial resemblance is evident with 10 Cloverfield Lane‘s new alternate reality game.

It’s highly doubtful that a thorough understanding of a eight-year-old viral marketing campaign will be required to enjoy the return to the Cloverfield universe…but then again, it can’t hurt to be prepared for anything.

The Mystery of 1-18-08
On July 4, 2007 moviegoers were treated to a trailer for a JJ Abrams film with no name. All they had to go on was shaky footage of the surprise farewell party for a cool dude named Rob, wholesale destruction of property by…something, and a date: 1-18-08.

From the date, players quickly discovered the (now-defunct) 1-18-08.com, which served as home for a growing collection of photographs. Click on a picture and shake it enough, and you might flip it over and find a message or two. Stay on the site long enough, and you might catch a muffled roar. But for the “main” Cloverfield site? That was pretty much it.

The story emerged as players explored beyond the photographs. One path led players to tracking down (now blank) MySpace profiles of a group of friends that would eventually gather for an ill-fated party on January 18, 2008. Yes, MySpace. Hey, it was a different time. Jamie Lascano was particularly active, and set up the website JamieandTeddy.com to document her only slightly creepy long distance relationship with Teddy Hanssen through a series of private vlogs, protected under the password “jllovesth”.

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