As yet another entry in the serious gaming genre, Ready For The Big Chill asks a “chilling” question: would you be ready in the event of a catastrophic event such as the eruption of a super-volcano or an asteroid impact that blocked the sun, throwing the world into a new Ice Age?

Several ARG and Unfiction community members received a dark and cryptic envelope with the words “Nobody Knows It Yet” stamped on the outside. Inside, an equally cryptic card adds, “…But It Has Already Started” one one side, printed on top of what appears to be a block of ice. On the other side, the silhouette of a screaming figure frames the url for a Facebook page, The game’s Facebook page then leads to The Big Chill’s main site.

The presently unnamed group behind The Big Chill have formed an “idea-community” to generate survival ideas from the players through the help of an eclectic group of characters including vulcanologists, geologists, a video director, and a certified conspiracy theorist, who are all monitoring and reporting on world geologic events that could lead to such a catastrophe. Many of the characters have Twitter feeds, Facebook accounts, blogs, YouTube channels, and other avenues of communication with players.

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