The Most Interesting Man in the World is the charming gentleman spokesperson for Dos Equis beer, and he is looking for five Personal Collectionneurs for a “research trip” in Mexico. But, there’s a problem: as the Most Interesting Man was transporting his amazing collection of treasures, the plane’s engine failed, and he had to “parachute” all his exotic goods, scattering them all around North America. Prove your mettle to the Most Interesting Man in the World by helping him recover his lost artifacts in the Dos Equis Cargo Hunt.
Since the Most Interesting Man in the World first appeared in 2009, he’s gathered a bit of a cult following. As described in this Slate article, the “well-made, amusing ads . . . somehow manage to blend absurd humor with suave sophistication.” The clever one-liners that accompany the retro/vintage footage of “The Man” in action are pithy, entertaining, and yes, maybe a little bit sexy. (“He can speak French… in Russian.”) Last year, Dos Equis also ran a companion extended experience project, The Most Interesting Academy, which might not have been as well-received as “The Man” himself.
By signing up at the Dos Equis Cargo Hunt site, players become “Cargo Hunters” and can collect virtual treasures in several ways: through the Cargo Hunter’s map on the website, through codes on specially marked Dos Equis packaging, and at special promotional events this summer. So far, there was at least one event in May, there was another Cargo Hunt event on June 30th in San Antonio, with more events near Houston in the future, promoted through a local radio station.