Tag: cloudmakers

Letter to the Editor – “The Art of ARGs”

letter.jpgOn April 11, 2001, Cloudmakers was founded as a discussion group for the interative web game centered around the film A.I. We officially solved the game on July 24, 2001. I first joined the game in late May and found the experience to be an entirely new one to me. When the game ended I looked around for more. First through Lockjaw and then Majestic and on and on since then. Personally, I have never been able to fully recapture the sense of community and comradery that Cloudmakers had achieved but I keep looking. Had I the financial backing, time and a suitable set of co-conspirators I would rectify the situation by creating my own game but in the meantime I have made a few general observations about what the ‘perfect ARG’ would be for me.

1. The beginning of the game should be hidden in plain sight.
Basically the first part of the game must be the discovery. This would probably be the most uncertain and aggravating part of the game for the puppetmasters. However, from a players point of view this aspect starts the game off with a feeling of mystery and achievement. A good example of this is The Beast concealing a phone number via the inclusion of dots in actual posters and trailers for the movie A.I.

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Cloudmakers Turns Two

CloudmakerLandmark day! Two years ago this very day, the premiere Alternate Reality community, the Cloudmakers, was founded. Little did they know what they were in for! Three months, over 7000 members and a ride we’ll never forget, thanks to all of the tireless moderators and mysterious puppetmasters.

You can still stop by the Cloudmakers Yahoo Group to see where it all happened. Read The Guide, browse The Trail, visit Jeanine Salla, Evan Chan, and re-live a little ARG history. Nothing since has approached the amazing mystery and awe felt as players stumbled upon an extensive alternate reality world set in the future.

To the Cloudmakers Moderators and to the folks behind the game, especially Elan Lee and Sean Stewart, we say thanks again! We lift our glasses to you all