Image by D. Christensen
Columbia Pictures’ The Girl with the Dragon Tattoo will have its wide-release premiere on December 21st alongside two other blockbuster films, The Adventures of Tintin: Secret of the Unicorn and Mission Impossible – Ghost Protocol. Embracing its self-proclaimed status as the “feel-bad” movie of the season, David Fincher’s adaptation of the best-selling Stieg Larsson novels developed an elegiac, mysterious transmedia campaign to help break through the clutter centering around the Tumblr account, Mouth Taped Shut. The campaign came to a conclusion last week, rewarding players who saw it through to the end with free advance screenings of the film in select cities.
A number of websites branched off of the Mouth Taped Shut tumblr account, most strikingly What is Hidden in Snow, a collection of photographs featuring 47 artifacts from the film recovered by players over the course of the campaign. The site takes its name from a translated Swedish proverb, “What is Hidden in Snow, Comes Forth in the Thaw,” and captures the film’s central mystery. In the movie, Henrik Vanger (Christopher Plummer) hires Millennium journalist Mikael Blomkvist (Daniel Craig) along with investigator and computer hacker Lisbeth Salander (Rooney Mara) to find out what happened to his niece Harriet. Harriet was murdered 40 years before the start of the movie. Her body was never found. Vanger has since received a beautifully mounted framed flower from the dead young woman each year on his birthday.