On September 12, 2006, authors Sean Stewart and Jordan Weisman released Cathy’s Book, an experiment in transmedia publishing, under the Running Press imprint. The book and its accompanying evidence packet provided a window into the life of Cathy Vickers, a fashion-conscious teenage girl with a penchant for daydreaming and doodling. Readers could follow a series of clues contained within the novel to birth certificates, news clippings, telephone numbers, and websites. Cathy’s Book was a New York Times Best Seller. The subsequent books in the trilogy, Cathy’s Key and Cathy’s Ring, wrapped up Cathy’s story.
Last month, the Cathy trilogy was re-released as an iPhone app, at $0.99 per novel. The app integrates the interactivity of the original novels, and adds animations throughout the story that make the illustrations liberally peppered throughout the book come alive. To celebrate the app’s launch, Running Press Books is giving ARGNet readers the chance to win an iPod Touch and iTunes gift cards. To enter, follow the instructions below.
Editor’s Note: Big thanks to Geoff May for contributing this article about the recently-launched Dr. Pepper marketing campaign. Geoff is a former ARGNet staff writer, and we are thankful for this timely article.
Is there a drink you’d be willing to purchase and drink for a full month to get the chance to win up to $1,000,000? What if it weren’t a matter of chance, but of skill and problem solving?
Recently, Cadbury Schweppes PLC ran a marketing campaign for the Dr.Pepper brand that would take its followers potentially to every corner of North America (and beyond), both physically and virtually. Dr.Pepper’s “The Hunt For More” campaign could be considered a great success, though YMMV. Following the marketing theme of Dr.Pepper’s unique 23 flavored pop, the ‘Hunt’ campaign would get people all over the US and Canada hunting down 23 physical coins for guaranteed $$$ – ultimately ending in a flurry of controversial press.
Over the course of 30 days from Jan 21 to Feb 21, Dr.Pepper bottles were disappearing off shelves faster than usual, making it a hunt in itself to find them before they disappeared, and not every store carrying the brand had the specially labeled bottles. It was a frantic race for players to have a unique code in their possession every day, and it was a lot of pop to drink.
The clue portion of the hunt was very much a game of skill. There was no luck involved or random draw – just be the first to either find your region’s physical coin, or report the location of the virtual one. To balance this game of skill, players were also given the option to use the code not to retrieve a clue, but for a chance to win an instant prize.
Deaddrop today has announced its Best Alternate Reality Game Puzzle contest. The best puzzle will be used in an upcoming ARG, and the winner will also be invited to participate behind the scenes in that ARG.
Deaddrop will accept submissions for this puzzle contest through the end of January. The winner will be announced on Deaddrop, but you won’t see the puzzle until it shows up in a game.
For rules and submission procedures, refer to the post on the Deaddrop site.