Tag: Electron Innovations

Return of the ARG Practicum: A Three For One Deal

Last year, the University of Texas at Dallas’ Emerging Media and Communications program offered a practicum in ARG design taught by Deus City developer and UT-Dallas professor Adam Brackin. Over the course of the semester, the class developed and produced the Electron Innovations alternate reality game. This year, Brackin’s ARG practicum, affectionately referred to as “ARGlab 2.0,” is back with three new alternate reality games. According to Brackin, these three projects will reflect his Circular Model of ARG Development embracing parallel games, sequels and spin-offs within a shared “game world.”

While Electron Innovations was the product of a six-person team, ARGlab 2.0 is comprised of 20 students divided into four teams. Three of these teams are developing alternate reality games. The fourth team is documenting the creative process of the other groups, and will publish a “making of” documentary upon completion of the ARGs.

The three ARGlab 2.0 ARGs can be found at priestlyindustries.com, iknowwhathappened.wordpress.com, and sunshinebooks4less.com. Priestly Industries explores a contest to win $10 billion in venture capital from the wealthy and eccentric industrialist Gerard Priestly, while I Know What Happened follows novice geocacher Becka Belle as she tries to figure out the meaning of a mysterious box she discovered. Sunshine Books 4 Less, on the other hand, revolves around a series of strange, defaced posters scattered around downtown Dallas.

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Electron Innovations Inc: Much Ado About a Paperweight


Earlier today, I received a press release from Cray Cook promoting the launch of her new company, Electron Innovations, Inc. The company purportedly aims to compete with One Laptop Per Child (OLPC) to provide affordable computers to children with their EI2 model. The EI2 team plans on searching for talented individuals to join their team as the development process advances into the production stage. Before you start dusting off your resumes and polishing your cover letters, this appears to be the launch of a new alternate reality game.

Cray Cook and Bertram Bosworth just finished moving into their new offices in Plano, mere miles away from the University of Texas at Dallas. During the moving process, they discovered a strange metal box that was initially mistaken for a paperweight with the letters “MMCLXIX” on one side, and a series of gold dots on another. A crumpled page of schematics seems to indicate that the cube is some form of electrical device. The pair are currently attempting to find some way to interface with the device. Ms. Cook is currently searching for an old Apple II to see if the interface is based on 8-bit MOS 6502 technology.

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