Transmedia storytelling was well received at this year’s International Digital Emmy Awards.Â Primeval Evolved and Reservoir Hill received Emmys for their innovative storytelling, while Heroes creator and executive producer Tim Kring received this year’s Pioneer Award at the award show in Cannes.
This past year has been particularly goodÂ for Primeval Evolved developerÂ Hoodlum. In September, the Australian digital entertainment company took home a Primetime Creative Arts Emmy for its work on Dharma Wants You, the third alternate reality game for ABC’s hit dramaÂ LOST. Earlier tonight, Hoodlum added another Emmy to its growing collection, as the Primeval Evolved experienceÂ won the International Digital Emmy for “Best Digital Program: Fiction.” The campaign allowed players to join the Anomaly Research Centre (ARC) team from ITV’s drama Primeval.
UK residents can still experience the Primeval Evolved interactive drama, a series of ran concurrently with the third season of Primeval. Each chapter of Primeval Evolved is preceded by a recap of the previous episode of the television series, before allowing players to begin the adventure. In addition to a series of online games creating a framework for the story, the series featured Temple TV: In Living Connor, a series of videos filmed by series regular Connor Temple, played by Andrew Lee Potts.
ITV recently announced that Primeval has been picked up for two more seasons starting in 2011 on ITV1 and Watch. Congratulations to ITV, Hoodlum, and Impossible Pictures for their International Emmy win.
Congratulations also go out to Reservoir Hill for securing New Zealand’s first International Emmy. The interactive web series picked up an Emmy in the “Digital Program: Children & Young People” category. At the end of every Reservoir Hill episode, viewers had the opportunity to text in suggestions to influence the course of the story. They could also interact with the main character through weekly video blogs and through her Bebo page. New Zealand viewers can still enjoy the Reservoir Hill web series at TVNZ Ondemand.
Tim Kring receivedÂ the 2010Â Visionary Prize at the awards, honoring his contributions to the field of digital entertainment. International Academy of Television Arts & Sciences President and CEO Bruce Paisner noted, “Tim Kring is a masterful storyteller and the Heroes Evolution digital experience is the ultimate showcase for successfully integrating technology and content.” As the Visionary Prize recipient, Kring delivered a keynote address earlier today to MIPTV conference delegates.
We offer our belated but no less heartfelt congratulations to the team at Xenophile Media, who along with co-creator Matt Wolf were winners of a Primetime EmmyÂ® award for Outstanding Creative Achievement in Interactive Television, presented at last month’s ceremony in Los Angeles. The team got the nod for “The Ocular Effect,” the alternate reality game tied in to the ABC Family television movie, Fallen. Xenophile previously won an International EmmyÂ® for the ReGenesis Extended Reality Game.
The Ocular Effect told the story of Faith Arella, a girl searching for her roots in a
transglobal hunt for clues that started with a mysterious sphere called the Oculus. Players at Unfiction and elsewhere helped Faith find the secret of the Oculus and deciphered other puzzles along the way to help her on her journey.
We are also bursting our buttons with pride here at ARGNet, because our very own Jonathan Waite was a part of the Ocular Effect team. Congrats Jon, and rest of the crew
at Xenophile. We look forward to your future projects with great anticipation!
This year’s Emmy Awards have a category for Outstanding Achievement in Interactive Television, and regular observers of and participants in the world of alternate reality gaming may see quite a few familiar names in the candidate lineup. Check out the ITVT Blog’s exclusive on the awards for lots of interesting information.
- Heroes Interactive (NBC Universal)
- DirecTV Interactive Sports
- The Jericho Experience (CBS)
- The Fallen Alternative Reality Game (Xenophile Media & Double Twenty Productions)
- Big Brother Goes Mobile (CBS)
ARGNet Editor Jonathan Waite was behind the curtain on Fallen‘s Ocular Effect game, which has already picked up a few other awards, including a SXSW Interactive Award and a Banff World TV Festival Awards. Unfiction players also participated in the Jericho Experience and Heroes Interactive. ARGs are represented on the judging panel as well, which includes 42 Entertainment President & CEO Joe DiNunzio.
Regardless of which nominee wins, we’re happy to see chaotic fiction/alternate reality games/television extended experiences — or however you’d like to classify these works — getting mainstream recognition for their excellence, and offer all of them our congratulations. Here’s hoping the competition gets even fiercer in future years.
It’s been a crazy month for the guys at Xenophile media. It started off back in March at the 10th Annual SXSW Interactive Awards when Occular Effect (The Fallen Alternate Reality Game) won the award in the Experimental category. But it was not about to stop there. The nominations were just beginning to roll in. Fallen was nominated for a Banff World Television Award and Regenesis was nominated for both an Interactive Emmy (pdf) and a CNMA Award. The CNMA and Banff World Television awards will be announced in the next few months, but last night the Interactive Emmy went to(pdf)… Xenophile Media for Regenesis Extended Reality Game!
Clearly, they’re going to need to build themselves a bigger trophy case. But the real question is, how are they ever going to get any work done with all this celebrating? We want more!