Be sad for New England Patriots nose tackle Vince Wilfork (#75). Someone has stolen his precious Super Bowl XXXIX ring, and now Big Vince needs your help to get it back.

Help Vince is an local interactive marketing game for the New England Patriots that integrates SCVNGR, a location-based, check-in style smartphone app. A few weeks ago, Patriots sports bloggers received simple shirts to start the buzz, but the Help Vince game officially opened last week.

According to the official press conference, Vince brought his Super Bowl ring to his 7th annual draft day fundraiser benefiting┬ádiabetes charities. While showing the ultimate prize in American football to a lady Patriots fan, a man in a New York Jets helmet grabbed it and sped away in a vintage Pinto. In the ransom video filmed in his mother’s house, the Ultimate Jets Fan owns up to the crime and claims he just wants “the satisfaction of knowing that [he’s] smarter than the average Patriots fan.”

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