vault.jpgAbout two months back, I was watching the Conan O’Brien show on a whim, when I was treated to his story about hornymanatee.com. As Conan related to his audience, he had used the URL as part of a joke on a Monday night, but when the standards department of NBC got wind of the situation, things got complicated. Conan was told that if a web site URL is used on-air and doesn’t already exist, then NBC may be liable for the site’s content, which means that they must go out and purchase the URL themselves. So, in summary, NBC is the proud owner of a fake manatee porn site because of an ad-libbed joke.

As fans of alternate reality gaming already know, assets of any ARG must be secured before a game utilizes the asset in a live situation. If a game is going to use a particular email address, then the creative powers behind the game must secure that email address well in advance of the game being launched, and the same goes for web site URLs, phone numbers, addresses, and so on. At ARGFest 07 in San Francisco, Evan Jones commented about this type of situation, recounting a story about how a dot-com email address used in the ReGenesis show had originally been written into the script as a dot-ca address. A well-meaning editor thought “dot-com” sounded better and changed the script without notifying the extended reality creators. Fortunately for the creative team behind the ARG, the dot-com site was registered by someone on their team ahead of time, and everything worked out.

Fast forward to this week, in which a similar situation has unfolded.

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