Fans of Survivor, The Apprentice, and Rock Star: INXS will know the name Mark Burnett. He is one of the most successful television producers in recent times, churning out hit reality series after hit reality series. Now, it seems that Burnett wants to apply his talents to another niche — interactive Web programs.
Burnett has teamed up with AOL to bring the treasure-hunt game show “Gold Rush” to the Internet. Details about the game are sketchy at best, but it will require cryptic puzzles to be solved in real-time. Contestants will be able to have “constant interaction with the show’s central treasure hunt,” according to Burnett, and the prize is nothing to scoff at – $1.6 million in gold will be available in 13 locations across the United States.