Just in case you’ve been asleep for the last 24 hours, it was officially revealed yesterday that the OurColony quasi-Alternate Reality Game was a promotional lead up to the new Xbox 360, scheduled to hit the stores for the 2005 holiday season.
As the countdown timer on the OurColony site expired yesterday, the page changed to reveal a link to a video file, which began with a CG OurColony ant scurrying across the floor to stand at the foot of J. Allard, Corporate VP of Xbox, who proclaims, “You are The Colony. You’ve found your way to the center, and you’re in control. This experience revolves around you. Welcome….to Xbox 360.”