Ten years ago, Bree Avery started vlogging on a relatively new social platform called YouTube. To celebrate that milestone, a new video was uploaded to her channel yesterday. So, let’s try something a little different. Watch Bree’s first video blog. Got it? Great. Now watch the most recent upload to the channel.
Confused about how a girl making funny faces at the camera could evolve into some sort of cult indoctrination video? That’s perfectly understandable…this anniversary video wasn’t really designed for people with limited exposure to the lonelygirl15 universe. So here’s a brief initiation into one of YouTube’s earliest phenomenons.
Lonelygirl15: Bree’s not real…or is she?
Lonelygirl15 started so innocently. As a geeky, home-schooled teen with overbearing parents, Bree turned to YouTube with the help of her friend Daniel. Most of her early videos were opportunities to talk about her studies, complain about her parents, or just have some wholesome, pointless fun with her boy who was also a friend. Par for the course for the early days of the video sharing site, although the YouTube Community quickly pointed out that the quality of Bree’s videos were suspiciously high for a teen vlogger, and the two teens often seemed to offer more candor to the camera than each other.
More than anything else, lonelygirl15 is remembered for this blurring between the lines of fiction and reality. As the channel rose to be the most-subscribed channel on YouTube at the time. During this heady time of uncertainty, the author John Green wrote a blog entry about the situation, positing that
[Bree] gives viewers a sense that the story might be really real, and that we can uncover its really realness by paying close attention. It gives us a compelling reason to focus intently on the work…books, with few exceptions, cannot mimic this kind of realishness.
Green goes on to note that he hopes the realishness of these projects do not replace the written word since “I’m not good in front of the camera. Text is my only solid medium, and I need it to hang around.” Four months later, John and his brother Hank created the vlogbrothers YouTube account.
Four months after the channel launched, fans tracked down conclusive evidence that lonelygirl15 was a fictional project. The Guardian did an exceptional job of explaining how determined fans unmasked the show’s creators in a recent retrospective piece.
But while this is where the story ends for lonelygirl15 as a pop culture phenomenon, it also marks where the show’s actual story begins.