It’s been over three years since a young girl named Bree started posting YouTube videos under the lonelygirl15 username. The webseries has since released three seasons and spawned a number of spin-offs both domestically and internationally. The latest addition to EQAL’s Lonelygirl15 franchise, LG15: Outbreak, premieres tomorrow at LG15.com/Outbreak and will be showcased on the lonelygirl15 Youtube channel. EQAL selected Outbreak from a number of pilot submissions for its second The Show Is Yours contest (TSIY). Outbreak will run for eight weeks, with new content released every weekday.
EQAL offered TSIY as an opportunity for fans of the show to add to the lonelygirl15 canon, leveraging the company’s distribution networks. LG15: The Last was the first series produced as a result of TSIY. For the first iteration of the contest, EQAL provided the winning team with $2,500 to help with production costs. For its second iteration, EQAL sweetened the pot, offering $5,000 for the rights to the show, agreeing to split the net profits from the show. Additionally, Glenn Rubenstein, the creator of the OpAphid alternate reality game, agreed to offer some assistance to the winning production team.
The Lonelygirl15 series built its community around interaction and puzzlesolving, so fans of alternate reality games should look closely at the first few episodes. Earlier today, the show’s executive producer Austin McConnell linked to an image on twitter with a string of binary code promoting tomorrow’s launch. McConnell will be producing the series through his company, Tempest Pictures.