Tag: NYC

Success and Failure at Live Events

coachellathumb.jpgAs reported Thursday, two seperate real world events occured this weekend within the ARG The Art Of The Heist. However, in an interesting turn of events, only one retrieval mission was a success. Players of the game were ecstactic as the New York interaction with DJ Will Star went off without a hitch, and shocked as the mission at the Coachella Music Festival was a complete bust.

Community members bagsbee and rose were front and center at The Scratch DJ Academy on Friday night to meet with Will Star, who teaches at the academy. The package was received and, once opened, another valuable SD card was available for the players to look over.

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“The Art of the Heist” Becomes Reality

audithumb.jpgThe new ARG that we reported on just a few days ago, The Art of the Heist, shocked players yesterday when it became a real world example of just that: A major heist in the middle of New York City!

Players found clues yesterday that there was going to be a party at a car dealership on Park Ave. at 7:00 pm last night, and made plans to meet up at what they anticipated to be some sort of in-game event. Once they arrived, however, they discovered that instead of a party, someone had apparently stolen an Audi show car! There was plastic over one of the doors, an area inside that showroom that was cordoned off with police tape, and security guards outside.

A woman with a clipboard handed out flyers, and there was a sign asking for further information, along with a phone number to report to. Calls to the number reportedly connected with Audi of America.

Since its beginning just a few days ago, The Art of the Heist has unloaded a boatload of material for players to digest, including acess to dozens and dozens of emails, videos, photos, documents, voicemail messages, and now a missing car. We have to say that this is the most explosive beginning to any Alternate Reality Game we’ve seen so far. Players have been busy developing resources and getting organized, as the links below will attest. Stay tuned for much more on this one.

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Photo courtesy of AngelAnger.