In October 2020, the TikTok channel PBHere started posting videos from inside a seemingly abandoned facility. Over the next few months, player suggestions helped guide the alternate reality game’s amnesic protagonist to learn more about why they were locked in a room there to begin with, and how to escape. Over the series’ 31-episode run, PBHere told a remarkably succinct standalone narrative driven by audience interactions, that attracted over 1 million subscribers and 60 million views…as expressed through over 16 minutes of 3D animation by series creator yatoimtop.

One of the things that made PBHere so special was its ability to seamlessly create a project that felt highly interactive, while operating within considerable constraints in both time and resources as an animated TikTok adventure. And the game’s opening escape room challenge provides a perfect illustration of that balance.

Escape the Room: Stranded PBHere With No Memories
PBHere begins with video of a person trapped in a room talking to his cellphone with no memory of who he is, why he’s there, or even how long he’s been stuck there. A quick camera pan shows the room is sparsely decorated: there’s nothing in the room other than a bed, a chair, security cameras, and a keypad-locked door with a meal slot.

Since the letters “PB” were embroidered on the jacket, players quickly took to referring to their reluctant protagonist as PB. Over the next few videos, PBHere lays out the rules for interaction through PB’s video responses: first, by snarkily responding to a video comment of “hello”, before responding to a question asking if he remembered anything at all. In the next installment, PB explored the room in response to player feedback, confirming that the suggestions were good, but ultimately resulted in dead ends.

PB even followed up on the significantly more violent recommendation of throwing a chair against the window. After the chair breaks in pieces on impact PB quips, “well it was a good idea, it was just a flimsy chair. And also my only chair.” Within the sparse environment, PBHere established the rules for the game. The game responds directly to player input, that player input could range from open questions to recommended actions, and that those actions can have negative consequences.

Having set those ground rules, players proceeded to tackle the puzzle at hand: after more closely inspecting the keypad itself, players noticed that four digits were more worn out than the rest: 0, 2, 4, and 8. And when PB passed his cellphone through the door’s slot to get a better look at the hallway, eagle-eyed viewers noticed that a series of musical notes were etched into the ledge under the door’s windowpane. The notes spelled out ‘CECFD’ – in order to play those notes on the keypad PB had to type 80824, unlocking the door…before stumbling across a slumped body in a hazmat suit just around the corner from PB’s holding cell.

PBHere‘s initial locked room served as both tutorial mission for players, as well as an illustration of the types of gameplay to expect out of the experience. But as the door unlocked, both scope of experience and scope of gameplay expanded.

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