Tag: picnic 08

PICNIC ’08, part six: From Crowdsourcing to Collaborative Creation

November 16, 2008 / DaniÃ«l van Gool

Editor’s Note: DaniÃ«l van Gool, an administrator at the Unfiction forums, was on the scene at PICNIC ’08 on behalf of ARGNet. We were impressed with DaniÃ«l’s work covering PICNIC ’07 and, as media partners of the annual cross-media festival, were invited to a number of special events in addition to the speaker sessions. This is the sixth and final part of DaniÃ«l’s comprehensive look at this year’s event in which he outlines the highlights of day three of PICNIC ’08. All pictures are courtesy of DaniÃ«l as well.

I arrived at PICNIC early on Friday the 26th. When I arrived, the main conference hall was mostly empty, but it was filled with the ambient noises one would expect at a picnic — crickets, a flowing creek, and the occasional buzzing fly. This is why I love PICNIC so much! The smell of fresh coffee slowly filled the building, even though PICNIC’s Espresso Factory was closed for the morning, and life was good.

The focus of day 3 of PICNIC ’08 was on the collaboration within the creative industry, which mean that there would be a ton of showcases by different entrepreneurs that are developing several innovative concepts that provide means for creativity and/or collaboration. Before this ‘parade’ of mostly very ingenious commercial concepts, Matt Costello gave a speech presenting his thoughts and ideas on creativity in games in a highly entertaining form. Costello is mostly known as a games-designer, having worked on The 7th Guest and Doom 3, and on several novels and games for TV (PBS, BCC, the SciFi channel). He introduced himself as somewhat of a cross media schizophrenic.

He started out by talking for a bit about the concept of Story, by telling a tale about a personal encounter with a shark that he had while diving. He then read a passage from a novel he co-wrote that used that personal experience to base the storyline upon and engaged the audience in a conversation about the differences.

He stated that the audience often knows something that the protagonist in a story doesn’t know, a point he illustrated by bringing two members of the audience on stage. His point was that a good story creates the illusion that something is going to happen, but then causes something else to happen, making the audience the surprised party instead of the protagonist. The unexpected and the unknown are two important factors in storytelling, interactivity and games.

Costello went on to demonstrate a lot of his other points by having members of the audience perform several tasks. Again, it is very hard to convey his points by merely describing what happened. During his address, I was chatting with people on IRC following along through PICNIC’s live feed, and I said the following:

<Gisk> yeah, Matt Costello is a fun guy
<Gisk> very good points he made about storytelling and gameplay
<Gisk> unfortunately, almost impossible to write up… you need to see his interaction with the audience and the creation of illusion to convey what he was talking about
<Gisk> which is exactly his point
<Gisk> so, figures 🙂

I guess this is the best summary I can give, so I’m afraid it’ll have to do.

PICNIC ’08, part five: Virtual things in a virtual world are so passÃ©!

November 14, 2008 / DaniÃ«l van Gool

Editor’s Note: DaniÃ«l van Gool, an administrator at the Unfiction forums, was on the scene at PICNIC ’08 on behalf of ARGNet. We were impressed with DaniÃ«l’s work covering PICNIC ’07 and, as media partners of the annual cross-media festival, were invited to a number of special events in addition to the speaker sessions. This is the fifth part of DaniÃ«l’s comprehensive look at this year’s event, a continuation of his analysis of day two of the event. All pictures are courtesy of DaniÃ«l as well.

Another very interesting talk followed, titled Commercial Collaborations: Tools, Things and Toys by Michael Tchao from Nike. This talk expanded some more on the theme of connecting the physical and online worlds and even a little bit on data visualization by addressing one of Nike’s most successful ventures of the past years: Nike+.

In short, Nike was looking for a way to connect the physical activity of running to a digital community, creating a buzz around their brand by creating indispensable tools that connect consumers to each other and the Nike brand.

Looking at runners, there’s only a small group of people that is actually self-motivated. A lot of runners need motivation though, and this is where Nike+ proved to be a valuable addition to the concept of running: digital technology can now provide data, such as distance ran, pace, and calories burned.

Another trend is that music is growing rapidly as an important factor when it comes to running. Forty percent of people say they would not run without music and participation by people who run with music shifted from 25% to 75% in a few years time. Also, fifty percent of iPod owners say that they use their devices in some form or other for sports. This is why Nike teamed up with Apple to develop Nike+, which builds a digital set of information around the iPod functionality: a website that collects statistics and has you set goals for yourself. In short, it provides motivation.

Upon request from its users, a Challenge function was implemented, so people could challenge themselves or others to reach certain goals and keep track of progress. People have met through this community, challenging each other online, but also making friends in real life. The community has taken on the challenge ability to make very interesting challenges (for example, Europe vs Japan, Cat lovers vs. Dog Lovers, Simpsons fans vs. South Park fans, etc.)

Expansion of the community element is still going on: Nike launched a web store, which sold selected T-shirts, available only for people who reached a certain milestone — the 100 Mile Club, for example. Also, you can now create an avatar that you can plug into Facebook to communicate your running progress to your friend and that will motivate you to run if you didn’t.

All in all, Nike+ is a great example of a very successful way of using a community in a commercial setting, which should tell other companies something about possibilities.

PICNIC ’08, part four: Clay Shirkey – Here Comes Everybody

November 5, 2008 / DaniÃ«l van Gool

Editor’s Note: DaniÃ«l van Gool, an administrator at the Unfiction forums, was on the scene at PICNIC ’08 on behalf of ARGNet. We were impressed with DaniÃ«l’s work covering PICNIC ’07 and, as media partners of the annual cross-media festival, were invited to a number of special events in addition to the speaker sessions. This is the fourth part of DaniÃ«l’s comprehensive look at this year’s event, a look at the beginning of day two of the event. All pictures are courtesy of DaniÃ«l as well.

Kicking off the second day of the conference was a hugely interesting keynote address by Clay Shirky, famed author of Here Comes Everybody, a highly recommended read documenting the way society is rapidly being changed by emerging social tools.

The theme of Here Comes Everybody is “Group Action Just Became Easier” and Shirky gives 4Â½ examples of this:

1. The social dynamics behind Flickr

Not too long ago, a Flickr pool on high-dynamic range photography (HDR) was created. What followed was a conversation in the photos’ comments about who uses what software to create HDR material. People found out that it was possible to insert pictures into the comments and kept exchanging ideas on how to improve techniques. The stream of comments slowly turned into a “lecture” on HDR photography, making it a “social object” that attracted a community. It is the process of a social gathering in reverse: instead of starting by getting people with the same interests together into a large group, the social object acts as a catalyst which slowly gathers interested people around itself.

In the past, this would have taken years: a photo shows up, people document it in magazines, it gets picked up by amateurs, people get together in meetings discussing the topic, etc. The HDR on Flickr phenomenon happened within three months and became a vital part of the rapid progression of HDR photography techniques — much faster than would have ever been possible in the past.

There’s was another example illustrated which shows the downside of the same mechanic and it’s also Flickr-based. A separate photo pool exists called the Black & White Maniacs. The name is pretty self-explanatory, and the pool has rules on posting and commenting on black and white photos. The most important rule is that in order to post a picture, you had to comment on the previous two pictures in the pool. It turned out that people either ignored the rule, or found ways around it by just leaving a simple, non-descriptive comment like “nice.” This lead to an expansion of the rule set that was meant to be really simple, which prompted some big fights between moderators and users who just wanted to show the world their pictures.

The bottomline: Flickr has introduced a service of sharing photos, but creates a whole new dilemma on the social dynamics behind the actual sharing. Shirky’s firm statement was that you cannot solve such a dilemma, you can only optimize it. The new design challenge seems to be in how the social organization takes place.

PICNIC ’08, part three: Social network fatigue and visual asset collections

October 15, 2008 / DaniÃ«l van Gool

Editor’s Note: DaniÃ«l van Gool, an administrator at the Unfiction forums, was on the scene at PICNIC ’08 on behalf of ARGNet. We were impressed with DaniÃ«l’s work covering PICNIC ’07 and, as media partners of the annual cross-media festival, were invited to a number of special events in addition to the speaker sessions. This is the third part of DaniÃ«l’s comprehensive look at this year’s event, still focused on the first day of conference speakers (the first part is here and the second part here). All pictures are courtesy of DaniÃ«l as well.

Next up on the first day’s schedule was Stefan Agamanolis, formerly of MIT, now working at Distance Lab, devising creative ways to deal with distance, giving a talk called Duelling the Distance. His rather bizarre but interesting address concerned itself with the communication analogy of fast-food versus slow-food: it’s efficiency versus quality, generic versus personalized, and so on. A mobile phone has the same ‘design mentality’ as fast food, meaning it facilitates ‘anywhere, anytime’ versus specific communication, it’s generic, and it’s the same device for any type of situation.

So Stefan and his colleagues had been thinking about what ‘slow communication’ would be like and tried to build a system based on those design principles. It would have to be free of distractions, like the concept of a phone booth pushed to an extreme.

What they ended up with were two people, submerged in two different swimming pools, each one’s head encased in a helmet that completely blocked their vision, taste and smell, while the water they floated in diminished their sense of touch. At the same time, their helmet, fitted with ultra-high-quality speakers and a microphone so the two test-subjects could communicate, was attached to three flotation devices so that they wouldn’t have to put effort into staying afloat. They called this concept the iso-phone. The experiment resulted in a lot of gestures under water by people who completely lost track of time.

This is a rather non-practical concept, of course, but it does provide insight into different aspects of the fast vs. slow analogy. We use the same communication device to call our lover as we do to talk to our lawyer or the pizza delivery guy, and this brings up the topic of intimacy. Another setup devised by Distance Lab tried to tackle this topic: a subject wears a ring on their finger that is detected by an overhead camera, which makes you able to draw in the air. The drawings are then communicated through projections of colored light onto someone else, creating an intimate way of communicating. Check out more about this project, dubbed Mutsogoto, on Distance Lab’s website.

Another few less intriguing objects were discussed before Agamanolis finished with a project called Remote Impact, which was described as a ‘boxing interface’ that lets you hit a mattress that’s mounted on a wall, where a silhouette of your opponent (potentially across the world) is projected. This setup proved especially popular on several games-related conferences over the past few months.

PICNIC ’08, part two: Aaron Koblin and the importance of data visualization

October 13, 2008 / DaniÃ«l van Gool

Editor’s Note: DaniÃ«l van Gool, an administrator at the Unfiction forums, was on the scene at PICNIC ’08 on behalf of ARGNet. We were impressed with DaniÃ«l’s work covering PICNIC ’07 and, as media partners of the annual cross-media festival, were invited to a number of special events in addition to the speaker sessions. This is the second part of DaniÃ«l’s comprehensive look at this year’s event, still focused on the first day of conference speakers (the first part is here). All pictures are courtesy of DaniÃ«l as well.

Next up was Aaron Koblin, a software developer and artist who works for Google’s Creative Labs and whose work is internationally renowned. He specializes in data visualization, which was another recurring theme through PICNIC’08.

There’s a revolution going on in data visualization, departing from pie-charts and graphs and taking on quite a different, creative route. It took a while for me to figure out why this topic, while interesting, was featured so prominently at a conference like PICNIC, but the theme became apparent after several speakers made it clear that one of the biggest trends on the internet nowadays is the connection between the digital and the physical worlds. Manipulating “virtual objects” online is a thing of the past: interacting with real objects and real data and input from the real world is what’s becoming big. And this is why data visualization is rapidly becoming a hot topic.

Koblin showed us several examples of interesting ways to portray data, including a display of oil production in the form of oil blobs crawling on a map and a very cool graphical representation which illustrated which portions of New York City were communicating via email with recipients around the world. I could write about these demonstrations for a long time, but I realize that, apart from hardly being interesting, they do Koblin’s work no justice, so if you’re interested, visit his website and check out some of his work.

PICNIC ’08, part one: A healthy dose of cross-media inspiration

October 12, 2008 / DaniÃ«l van Gool

ARGNet @ PICNIC 08 Logo Editor’s Note: DaniÃ«l van Gool, an administrator at the Unfiction forums, was on the scene at PICNIC ’08 on behalf of ARGNet. We were impressed with DaniÃ«l’s work covering PICNIC ’07 and, as media partners of the annual cross-media festival, were invited to a number of special events in addition to the speaker sessions. This is the first part of DaniÃ«l’s comprehensive look at this year’s event. All pictures are courtesy of DaniÃ«l as well.

The morning of the 24th of September marked the third year I walked up to the intriguing Westergasfabriek area in the West of Amsterdam to attend PICNIC on behalf of ARGNet. In my report on PICNIC ’07 I tried to describe why this area is perfect for a conference that is all about creativity, innovation and inspiration: the Westergasfabriek area just breathes all those things. If you want to try and get an idea how PICNIC looked and felt in 2008, check out the set of rather nice 360-degree pictures made by C360.

PICNIC’s ambition is still growing, and they have taken things another step further this year, welcoming an even larger audience in attendance and hosting even more events before, during and after the main conference in comparison to the previous two years. The PICNIC Club, the central lounging and networking area, was moved to the Gashouder building this year. Previously a huge silo used to store natural gas, during PICNIC it was fitted with large patches of grass, rows of picnic tables, a stage with some impressive lightning, a couple of huge displays of hundreds of images of sheep (I will come to this later) and various booths and domes where demonstrations were held and books and picnic-baskets were sold.

Around 1:00pm. Bas Verhart and Marleen Stikker, founders of the Crossmedia Foundation and PICNIC, opened the event and announced that over 5000 people had registered this year for the main conference and all the partner events. The main theme of this year’s conference was Collaborative Creativity, a subject that has a couple of interesting parallels with the world of ARGs.

Tag: picnic 08

PICNIC ’08, part six: From Crowdsourcing to Collaborative Creation

PICNIC ’08, part five: Virtual things in a virtual world are so passÃ©!

PICNIC ’08, part four: Clay Shirkey – Here Comes Everybody

PICNIC ’08, part three: Social network fatigue and visual asset collections

PICNIC ’08, part two: Aaron Koblin and the importance of data visualization

PICNIC ’08, part one: A healthy dose of cross-media inspiration

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