Wednesday September 23rd is a day a lot of people in the creative industry have been looking forward to, as tomorrow the fourth installment of PICNIC will kick off in sunny Amsterdam. Previous incarnations of this intangibly sparkly conference were self-defined as a “crossmedia conference” but this year, the organization of PICNIC didn’t even try to put a tagline on the event.
And I can understand why they didn’t: it’s hard enough to describe what PICNIC is really about, let alone catch its essence in a one-liner. The past three installments were a melting pot of creativity, attended by major and minor names from everywhere in media, art , the digital world and several other industries.
I’m really looking forward to attending again this year and reporting on the event for ARGNet. I just received notice from the people at PICNIC that the conference event is completely sold out, and the lineup of speakers is probably one of the reasons for that. I wanted to give you a short preview of things I’m looking forward to at PICNIC this year:
Question: What do you get when you combine interesting speakers, special events, hands-on labs, two contests, networking opportunities, an Ignite event, and dinner? Answer: The PICNIC event in Amsterdam, which kicks off its fourth annual festival in just under three weeks!
Once again, ARGNet is proud to be a Network Sponsor of the event, which has been an annual must-see for those interested in the fields of cross-media, transmedia and social networking for the past three years. This year’s festival is the biggest yet, and it’s going to be a test of endurance for our man-on-the-scene Daniel van Gool, who will be at the conference again.
The line-up for the week is formidable and wonderful, starting with keynote speeches from such people as Peter Molyneaux (Lionhead Studios), Niklas Zennström (Skype) and Ed Ulbrich (Digital Domain). Of the other speakers and presenters, Daniel will be paying close attention to Alice Taylor (Channel4), Dan Hon (Six to Start), Kevin Slavin (Area/Code), Matt Adams (Blast Theory) and Kati London (Area/Code) as they convene for the panel “Games That People Play” on September 24th. Daniel may also want to check out some of the special events scheduled for the festival — “Reality Continuum” is a really cool and interesting title which sounds like it could be fun to take in. Or maybe he’ll make his way over to the PICNIC ’09 Labs for some hands-on experiences at the Augmented City Lab. Any way you slice it, PICNIC ’09 is going to be magical and unforgettable, and we know Daniel is already counting down the days until it starts.
Of course, some of you out there are probably thinking of attending PICNIC ’09, and if you haven’t gotten your tickets yet, we’ve got great news for you. As sponsors of the event we have a special discount code for our readers, which we will tell you…. after the jump.