As we reported earlier, ZeroHour reached the end of its countdown at 11AM EST (4PM GMT) and had players all over the globe sitting by their computers, compulsively pounding their F5 keys to see when their city’s listing would go live and a drop location would be revealed. Chicago, Orlando, and Paris were the first to update, and it was quickly discovered the drop points were located, fittingly, at arcades. Upon arriving, players looked for their contacts in Flynn Lives t-shirts. The first one to reach the contact gave a pass phrase (such as “Downloadable Content” or “Power Slide”) and was rewarded with a phone, but no further instructions. Once players figured out there was a number in the phone’s contact list labeled “Call Me”, they called and talked to a live person who gave them instructions to find the rest of their package – an 80’s style vinyl velcro “TRON” wallet containing 3 Tron trading cards with codes to be input into the ZeroHour website, a few Flynn’s Arcade tokens, and newspaper clippings about ENCOM. A PM helper shadowed the players and, once the package was found, the ZeroHour website was updated with a check mark to note the drop had been successfully picked up. The players then logged into the ZeroHour site to enter the codes, which unlocked the cards on the site.
As the day went on, more cities went live and more drops were collected. Except for a glitch or two (the Toronto package was taken before the player could reach it, and the Madrid drop was never recovered) the drop collections were rapidly collected and the codes were entered. Finally, when Las Vegas and Sydney were the only locations left, the “No” Bit under the card icons changed to a “Yes” Bit. Clicking on the Bit led to a new site, The Pit Cell.
The Pit Cell contains information on an “exclusive limited event” to be held this Saturday in 4 different IMAX theater locations – New York, Los Angeles, London, Toronto; and a fifth on Sunday in Sydney. Ticket distribution starts today at 4PM EST (9PM GMT), on a first-come, first-served basis.