Tag: stranger things

Finding Hell’s Master, Future Puzzles in Stranger Things’ New Trailer

Author’s Note: if you’re looking for up-to-date answers to the weekly challenges, this Google Doc is providing updates on the solutions as new Lite Brite-based puzzles launch.

Stranger Things is returning for its fourth season on May 27th, bringing back one of Netflix’s largest and longest running success stories – according to Netflix, fans have logged over a billion hours watching the series. So it shouldn’t be too much of a surprise that Netflix is having a little fun with the leadup to launch through what they’ve cheekily dubbed an “interactive curiosity voyage” centered around the website I Am Hell’ s Master, launching in earnest on April 29th.

Finding Hell’s Master: Cracking Stranger Things‘ Hidden Trailer Puzzle
Last week, Netflix released the official trailer for Stranger Things 4, and fans quickly noticed that amidst a flurry of extra-dimensional lightning strikes, one particular frame at the 1:59 marker showed a particularly interesting image featuring colorful bursts of energy, labeled with four additional timestamps.

Stranger Things‘ single frame trailhead, urging players on with time codes for 0:33, 0:52, 1:46, and 2:30

Taken individually, the images found at each of the timestamps was fairly sedate: an image of Billy Hargrove’s grave, a Hellfire Club baseball tshirt, a government building in Lenora Hills, and a Dungeon Master’s screen.

The four timestamps, mapped to their location on the initial trailhead – 1:46 is a little sensitive, and the 12th frame is what you’re looking for

However, when those two images are superimposed, a message is revealed – I AM HELL’S MASTER is legible, if you read the characters in timestamp order. Fans put together the pieces relatively quickly, and patted themselves on the back for a job unearthing extra-dimensional easter eggs, well done.

That changed yesterday, when Netflix reposted a TikTok video from @woozzs breaking down the solve to their Instagram, with a teasing message:

the world is full of obvious things which nobody by any chance ever observes…

close but not close enough 🙃

I AM HELL’S MASTER, decoded

After another round of investigations, fans put together the missing pieces and treated the solution as a URL, leading to the IAmHellsMaster.com website.

While finding the perfect frame from each timestamp might have lead to slight headaches, the construction of this puzzle was exceptionally satisfying, given Stranger Things‘ themes of overlapping layers of reality that most people blissfully ignore.

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Spycraft and Sundaes with the Stranger Things ARG

Ahoy! Last July, Netflix released a teaser trailer for Stranger Things season 3…by releasing a period-appropriate commercial for Starcourt Mall, a recent addition to the town. Why worry about multi-dimensional portals to hell dimensions that might lie dormant under the town when thriving businesses like Sam Goody, Waldenbooks, and Chess King are just a stone’s throw away? The only direct reference to prior seasons of Stranger Things that appeared in the trailer was the reluctantly chipper appearance of Scoops Ahoy ice cream parlor employee Steve Harrington, forced to cover up his signature hair for the sake of American capitalism. With Scoops Ahoy featuring so prominently in early marketing for the show, it was only slightly surprising to learn that Netflix partnered with Baskin Robbins to create Scoops Ahoy pop-up locations in Burbank and Toronto to bring back a taste of the 80s for fans of the show. The fact that these pop-up shops served as the trailhead for a binge-worthy alternate reality game that mixed spycraft and ice cream? That was the real surprise.

The Rocky Road to Scoop Snoop: All Aboard the USS Butterscotch
The new season of Stranger Things premiered on July 4th, but Scoops Ahoy was open for business two days earlier – so when Buzzfeed’s Crystal Ro went to the Burbank location, Ro knew enough to be suspicious of the morse code appended to the tub of U.S.S. Butterscotch ice cream and the Russian cipher wheel innocuously placed on the plexiglass. Players extracted the password CEREBRO from the phone call and received the instructions ‘SSH 34.68.105.48 -p 1985’, but were asked to return on July 5th. Once the first episode dropped, players realized that the password to get through to the next stage of the game was the name of Dustin’s communications system.

Outside of the brief mention of CERBERO and thematic similarities, the Stranger Things ARG is something that runs in parallel with the new season of the show, so players didn’t have to binge-watch the full season before diving into the show’s companion game. However, the rest of this article will dive fairly deeply into an experience that is still available as a single-player experience, so be warned.

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