Tag: The New Frontiersman

The rift between ARGs and interactive storytelling

56172457_cb498c60ea_mAs the Watchmen ARG (and for the purposes of this article I will assume it’s still an ARG) neared the movie’s release date, it became clear to the players that this was not necessarily an alternate reality game with something for them to do. It was more of a story, promoting the movie by giving the players a look into the world of the Watchmen before the premiere. After all, this was to be expected when an ARG deals with a story that is concrete and already clearly defined.

An interactive story seems clearly to be an acceptable way of generating marketing buzz around a product. But when the crowd of seasoned ARG players takes notice, there seems to be a desire from the player perspective for something more. When a player commits their time it should be for more something more than merely the act of lurking a site or subscribing to a YouTube profile.

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Who Watches the Watchmen?


If Warner Bros. can reconcile with Fox in time, you will be able to see The Watchmen in theaters come March 6th. In the meantime, fans can tide themselves over with The New Frontiersman, the online home of Rorschach’s favorite newspaper by the same name.

Whether the site will be home to a full alternate reality game or just a handful of sneak peeks is unknown at this time, but New Frontiersman is due to go live early this week when the evidence seal seen on the homepage is broken and should provide fans with a nice treat either way. Join Rorschach and delve into the conspiracy as it happens.