A Missing poster for Buzz the dog (phone number redacted)

While scrolling through TikTok yesterday, I came across a video where an unseen cameraman stumbles across a Missing poster for an adorable dog named Buzz, sporting what appears to be a New England Patriots jersey (although we can’t blame him too much for that). There’s a reward for finding Buzz, although the specifics of that reward aren’t explicitly mentioned.

Even though I haven’t actually stumbled across an adorable puppy named Buzz (with or without a football jersey), I still called the phone number, just to make sure Buzz was still okay. Ordinarily this would be a bit of a jerk move – you don’t get someone’s hopes up when their dog is missing. However, I have an excuse this time – and that excuse provides an example of how to practice responsible alternate reality gaming etiquette.

Tracker and the Lucrative Reward Seeking Business
A detail I neglected to mention in this article’s introduction is that the TikTok account I found this “Missing” poster on was called @TrackerCBS, teasing an upcoming drama on the network. The channel follows a handful of aspiring “Reward Seekers”, eager to chase real life mysteries with cash payouts for rewards. One of the people running the channel tracked down a friend’s watch that was lost in a Los Angeles area park, for $30.

An under current throughout all of this is an extremely “hot, mysterious Batman in a SilverStream RV” named C.S., who tracked down a missing girl and likely recovered a stolen 1989 Porsche 911, as well. C.S. is likely Tracker protagonist Colter Shaw. But we’re here for the missing dog poster.

One of the standalone videos on the channel featured the scene of a man approaching the Missing poster in question, lingering on the phone number before moving along. While prior videos focused on fake 555 numbers or obscured identifying details like license plate numbers, this phone number was real.

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