Happy Valentine’s Day! Are you single? Interested in not being single? If so, you should consider signing up for Tender. It’s an AI-driven dating site designed to help you find your soul mate, and it almost certainly hasn’t been co-opted by vampires looking to hunt down suitably compliant blood bags at the click of a button. Just answer a few completely innocuous questions about your emotional state, loneliness levels, interests, and blood type, and Tender will procedurally generate a profile guaranteed to find you that special someone who, again, is probably not a vampire. Even if it is part of what looks to be an official Vampire: the Masquerade alternate reality game.
Let’s take a step back. In early January, a handful of established YouTubers and Twitch streamers started tweeting about their good buddy Knox coming out of the woodwork and asking them to check out this new closed beta dating site, Tender. In between jet-setting around the world, Knox released a series of puzzles on his Twitter account that led to a website, Trust No More. Posts on that site from a writer going by the pseudonym “Manchuria” In parallel, he started receiving messages from the user “BetrayedMind1”, warning that something was amiss with Tender. Players helped Knox solve a series of puzzles left by the person, leading to a meetup at Griffith Observatory where players laid claim to a conspicuously guarded briefcase. The contents alluded to Tender’s experiments with gamification and operant conditioning to get users hooked on the website. Even more foreboding, documents allude to a secret “Regent Dashboard” known only to select employees at the company. An unidentified Tender engineer’s notes indicate the Regent Dashboard is actively manipulating its users:
Weird. The conditioning reminds me of the effects of the Toxoplasma parasite on rodents. Doesn’t completely change them. Doesn’t make them suicidal exactly. Just a subtle shift. Less afraid of open spaces. Inhibited risk judgement. Willingness to step into danger. Behavior that makes them easier to catch for predators.
Soon after, players unlocked access to the Tender Beta app, allowing them to interact with the perfectly innocuous dating site that’s probably not conditioning its users to be more trustworthy and docile. Under the guise of finding a soulmate, users are rewarded for completing “quests” with experience points, to level up. Some tasks ask players to complete basic research tasks, while others ask users to share simple fill-in-the-blanks status updates about their plans.