Earlier this year, Disney Parks reserved a booth on the Show Floor at New York Comic Con to showcase Guardians of the Galaxy: Cosmic Rewind, one of Disney World’s newest roller coasters. The resulting immersive experience Wonders of Xandar didn’t explicitly mention the Cosmic Rewind roller coaster, Guardians of the Galaxy, or even Disney Parks as an entity. And yet, it still managed to capture the essence of the Disney Parks experience by thrusting booth visitors into a less-explored corner of the Marvel Cinematic Universe, and letting visitors explore that corner as deeply as they were willing to go.
Wonders of Xandar: A Primer on the Disney Parks Experience
In May 2022, Walt Disney World added the Wonders of Xandar Pavilion to EPCOT’s selection of attractions in the Florida park. Framed to mimic the purpose of EPCOT’s other World Showcase attractions, the new pavilion existed to provide an outpost to feature a different culture: only this time, instead of highlighting the cultures and cuisines of terrestrial locations like Mexico, Norway, or Japan, Disney took its cultural exchange intergalactic by enlisting the planet Xandar to highlight their civilization in the Andromeda Galaxy that featured heavily in the first Guardians of the Galaxy movie.
The Wonders of Xandar Pavilion experience is divided into two main parts: the first installment is an extended queue experience that fulfills on that promise of cultural exchange by guiding park visitors through a series of museum exhibits, video displays, and live interactions to introduce the somewhat obscure planet featured in the Marvel Cinematic Universe. After navigating the queue, visitors are thrust into the themed roller-coaster experience Guardians of the Galaxy: Cosmic Rewind, where guests team up with the MCU’s intergalactic heroes through an off-planet mission facing off against a Celestial, threatening the planet Earth.
Which brings us to New York Comic Con, five months after the EPCOT experience’s launch.
Wonders of Xandar: A Cultural Exchange Outpost
Disney Parks framed their New York Comic Con presence as an extension of the EPCOT Pavilion’s mission of cultural exchange, with a suitably cryptic listing for their booth experience:
Following the recent opening of the spectacular new Wonders of Xandar Pavilion at Walt Disney World, the Xandarians have created a new outpost at New York Comic Con to learn more about Terra (or as you call it, “Earth”) and its unique culture and customs. Come meet our Xandarian Ambassadors, learn more about our galaxy, and bring a Terran artifact of your own to trade for a cosmic collectable! Presented by Guardians of the Galaxy: Cosmic Rewind, an all new thrill-coaster at EPCOT.
Booth visitors were greeted by an Earth representative that explained how the planet Xandar set up a presence at EPCOT, and established this outpost at NYCC to learn more about Terrans, before getting shepherded to a table where a Xandarian ambassador proudly displayed the Terran artifacts they collected. The Xandarian ambassador would ask if the booth guest had any Terran artifacts they’d be willing to contribute to the growing collection, and listen with rapt attention as guests who take the bait explain the significance of their gifts. Particularly interesting gifts were added to the displays, quickly transforming the booth’s recessed displays into a collection of Terran ephemera that would rival The Little Mermaid’s own collection of gadgets and gizmos aplenty.
The guest in front of me solemnly presented the Xandarians with a used MetroCard noting how it served as an essential currency for Terran transit. The Xandarian solemnly added it to the display, intermingled with cassette tapes and video game cartridges. When it came to be my turn, I handed over a magic box filled with plastic jewels, noting it was ideal for smuggling particularly interesting finds across intergalactic borders for more personal use.
This public-facing side of the Wonders of Xandar experience put the convention experience on its head: surrounded by booths offering fans more stuff, the Wonders of Xandar booth asked visitors what they’d be willing to give up, after personally interrogating its value. And since these exchanges were conducted in public view, those trades served as its own kind of spectacle.
Wonders of Xandar: Going Beyond Cultural Exchange and Entering Xandarian Space
Booth visitors curious enough to offer up an item were presented with a Galactic Credit, and invited to go around the corner and check out the Xandarian cultural outpost’s break room. After opening a nondescript door, an “off duty” Xandarian would welcome the guest to the space and invite them to use the break room’s vending machine to buy a packet of Zarg Nuts.
Inside, the Galactic Credit could be exchanged for a bag of Zarg Nuts from the break room’s intergalactic vending machine, and an “off duty” Xandarian would chat about the Xandarian comic book she was reading, The Unusually Large Man.
And for the vast majority of con-goers, this is where the experience stopped. A glimpse into a charmingly mundane corner of the Marvel Cinematic Universe, brought to life by small moments of interactions with Disney cast and crew that are such an integral part of the overall Parks experience.Continue reading