Cannes Lions Award for 42 Entertainment
42 Entertainment has won yet another distinguished honor, and this time, it’s a grand prize. On Thursday, June 19, the company won the Grand Prix Cyber Lions award at the Cannes Lions 2008 festival in the Viral Advertising/Viral Marketing category for their alternate reality game. The Cannes Lions awards are widely considered the most prestigious of all advertising awards, so this is definitely a feather in the cap for the company responsible for this enthralling collaboration with Trent Reznor of Nine Inch Nails fame. Congratulations to the crew, which includes Steve Peters, the previous owner of this very web site.
In picture: Susan Bonds, Producer/CEO, and Alex Lieu, Creative Director/CCO, 42 Entertainment