Lace up your favorite pair of running shoes. Pull up a playlist of some of your favorite songs. Finally, plug in your headphones. Now, you are Runner 5.
Some of you have been Runner 5 for quite some time now. Zombies, Run is well into its fifth season, with 190 missions from Abel Township to date. After finishing those missions, you may have volunteered for dozens of side missions and challenges to protect your village from zombie hordes, rival towns, evil scientists, and shady corporate interests. Others may have fallen behind. That’s okay – if you only go out running once a week, it would take over four years to catch up with Abel Township’s efforts to rebuild a semblance of civilization in the wake of a zombie apocalypse.
ARGNet has written at length about Zombies, Run in the past. But for those new to the free-to-play mobile game, Zombies, Run is an episodic audio narrative designed to blend seamlessly with your running experience. At the start of your run, just load up the app, choose a playlist, and begin your mission. As the series’ silent protagonist Runner 5, you are thrust directly into the narrative through a series of short audio drama vignettes to provide a narrative context behind your run. Your own playlist serves as the musical interludes between the story. Sometimes, tortured groans from zombie hordes serve as impetus to pick up the pace, or risk getting caught and devoured.
The free-to-play version of the game allows you to unlock one story mission a week. If that pace is too grueling, a $19.99 yearly membership unlocks every story mission, along with a host of other features.
Keeping Things Simple Through Iterative Design
Zombies, Run‘s success is built off the back of the most non-intrusive user interface in mobile gaming and its incredibly rich storyworld. It’s generally easy to spot players of other location-based games like Ingress and Pokemon Go on the streets, because gameplay is so heavily centered around looking down at your smartphones, and briefly stopping along your route at dozens of different locations. Zombies, Run still lures players into the real world for its gameplay, but does so more stealthily. It’s practically impossible to distinguish a Zombies, Run player from someone simply listening to a podcast or musical playlist on a long walk or run. And the game’s frequent updates have held to that core principle. Recent updates have made it easier for runners to binge through a series of missions by enabling auto-play functionality to get caught up on the 200+ episodes the first five seasons of Zombies, Run will eventually encompass. Audio syncing capabilities have expanded to allow runners to pull in music from external services like Spotify or Pandora to serve as soundtrack for their runs, expanding past the phone’s built-in playlists. And new offerings like 5K, 10K, half-marathon, and marathon training plans help provide structure to personal goals.
None of that would work without Zombies, Run‘s riveting narrative, which provides the backbone of the experience. Over the past five years Zombies, Run co-creator and lead writer Naomi Alderman has been leading the team of writers through the difficult task of guiding players through their role of silent protagonist through the trials and tribulations of post-apocalyptic survival. For the most recent narrative arc, Alderman notes,
Season 5 takes Runner further from home than we’ve ever been before, in search of the truth about the origins of the zombie plague. Season 5 also sees us have to tackle enemies who are more powerful – and know more about us – than any we’ve ever dealt with before. There’ll be wolves and bears, soldiers and spies and of course constant zombies chasing Runner 5.
The team clearly places a priority on ensuring the highest quality of writing and audio production goes into every mission, and the series pulls on writerly talent from sources ranging from the game’s own fan base to Alderman’s Arts Initiative mentor Margaret Atwood, for a brief cameo appearance.
Even Runners 5 who don’t expect to reach the newest content for a few years still have a few surprises in store for them. One of the more surprising projects in development is a Zombies, Run board game, coming soon to Kickstarter. The pending game is being pitched as “real-time, open world, story-driven, co-operative, and app enhanced.” The other main update? Virtual races.