“…ARGs are not a new idea – they are simply the newest instance of an idea almost as old as storytelling itself – of storytellers constructing fictional realities, by deliberately mimicking the trusted information sources of media in order to create more realistic and affecting stories…
“…It is clear that storytellers throughout history have repeatedly and independently discovered that increasing the audience’s belief in a story can provide a more affecting and engaging experience. All of these artificers of fictional realities have used the same strategies: ancient Egyptian stories used fake letters; Welles used a fake news broadcast; the BBC used a fake live documentary; and ARGs use a network of fake news and personal websites…”
You can read The Reality Artificers in its entirety at mssv.net.
