The highly anticipated Lost Experience began last night when a brief commercial for the Hanso Foundation appeared during the television broadcasts in the UK, US, and Australia. The commercial, which can be viewed on the Hanso Foundation website, ended with a toll-free number available in each of the three countries. Calling the number provides you with several extensions and interesting messages.
UK: 0800 66 66 40
US: 1-877-HANSORG (1-877-426-7674)
Australia: 1800 22 77 17
Transcripts of the messages, including translations for the Dutch radio, can be found on the lostpedia.
While further details about the game are hard to come by, there is certainly much hope that this will provide the rich narrative experience typical of Alternate Reality Games. And, as always, unfiction is digging in joined by a number of other Lost websites and forums.