Erwin is missing! There’s a great twist to this ARG cliché: you see, Erwin is a cat and back in December he fell down a rabbit hole and hasn’t been seen since.
Erwin’s person is Eva McGill. Eva’s a cute 20-something living on her own over in the UK. Her life seems to be quite ordinary. She stresses over her studies, she looks for her missing cat, and, oh yeah, she blogs.
If all that mundane activity doesn’t get you going, what if I told you that there’s an actor, Melvin Geist, who seems to believe that he was experimented on by aliens and can control people’s minds and wants to build some sort of large something on his property outside of Los Angeles, CA? There are puzzles to leave you spinning, some sort of mysterious countdown to keep you guessing, and a most awful sounding herbal supplement with its own bacterial chatbot that knows a bit more than it should (and, like all chatbots, not nearly enough).
Meigeist, the game percolating all of these fantastic moments and images, launched this past weekend and promises to be an eight week long experience unfolding online and off with websites, live events, email, and text messages. It’s being produced by the UK-based Licorice Films with support coming from HP Labs, UK Film Council, and Watershed – with all that support and talent behind it, it is no surprise that it has gotten off to a promising start. So whatcha waiting for? Go follow Erwin down that rabbit hole!