July, 2025 | ARGNet: Alternate Reality Gaming Network

KFC’s newest commercial, starring a secret QR code puzzle on celebrity chef Matty Matheson’s arm

Colonel Harlan Sanders was obsessed with fried chicken, even before he convinced a cafe owner to sell fried chicken with his special blend of 11 herbs and spices. Enough so, that KFC’s newest commercial is a 75 second homage to the obsession that gave birth to the Kentucky Fried Chicken brand.

With this focus on obsession front and center, it’s no wonder the commercial snuck a QR code on Matty Matheson’s tattoed arm, kicking off a deviously challenging series of 11 secret codes and puzzles to celebrate the herbs and spices that built an empire. The first person to solve each of the puzzles? They’re rewarded with 11 months of free KFC for their efforts.

The “(one of the) first to solve” message presented to prospective winners

KFC gets extremely creative with their advertising. Celebrity casting for commercials is fairly standard for major brands, but starting in 2015 KFC went out of its way to surprise fans by cycling through a full roster of celebrity Colonel impersonators. Darrell Hammond was the first to take over the finger-lickin’ mantle, but was quickly supplemented by everyone from beloved comedians like Norm MacDonald and Jason Alexander to more surprising picks like Reba McEntire and RoboCop. But it’s the company’s stunt marketing that truly shines: it’s been almost a decade since the release of the free romance novella Tender Wings of Desire to celebrate Mother’s Day, but I still keep a copy on my Kindle. The company doubled down on their thirst trap branding by releasing a free dating sim that’s still available on Steam.

The commonality between Tender Wings of Desire and I Love You Colonel Sanders! A Finger Lickin’ Good Dating Sim? They’re highly enjoyable experiences that recognize what makes the source materials work so well, and pay homage to it. And I am happy to announce that KFC’s puzzle hunt for the overly obsessive continues that tradition with a series of challenging yet creative puzzles. So, we’re going to do this article a little different. If you’d like to give the puzzles a try yourself, go to The11Secrets.com, and see what you can uncover. Keep on reading to be spoiled on a selection of those 11 puzzles and to learn why I’m so effusive in praise for them.

Again: what follows will be absolutely riddled with spoilers.

PostCurious’ newest narrative puzzletale Emerald Echoes, on Kickstarter through August 2025

PostCurious has a new narrative puzzle adventure called Emerald Echoes crowdfunding on Kickstarter, with the campaign running through August 14th. In many ways, it’s a classic PostCurious game: a series of moderately difficult puzzles strung together to tell a heartfelt story, drawing upon thoughtfully constructed game components designed to draw you into the narrative.

But the reason I’m currently obsessed with Emerald Echoes is how the game reinvents PostCurious’ already strong hint systems, taking the game fully offline in a surprisingly satisfying manner.

Three of the four chapters from Emerald Echoes, delivered in narratively relevant envelopes

Emerald Echoes Finds Puzzlers Returning to the World of The Emerald Flame
Emerald Echoes is framed as a sequel to one of PostCurious’ earliest games, The Emerald Flame. The first game in the series followed Marketa’s research into an alchemical elixir and the often strained relationship that blossomed with Hannah, as told from the player’s perspective as a Koschei Historical Society researcher poring over letters and artifacts from the time in the modern day.

Emerald Echoes picks up where Emerald Flame left off, as people who have come to care for Marketa try and retrace her steps and find her after the events of the first game: a story that is once more told through the perspective of researchers investigating archaeological findings.

Notably, this is a standalone sequel: I played this with a friend who had never played the first installment, and the story still made sense without context from Hannah and Marketa’s prior adventures, although there are the occasional light nods to prior events.

Month: July 2025

KFC Launches Special Blend of 11 Secret Codes and Puzzles

I’m Obsessed with Emerald Echoes’ Narrative Hint System

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