Author: Marie Lamb (Page 4 of 5)

Staff Writer, Associate Editor
Marie is a filmmaker by training who stumbled down the rabbit hole during The Beast and never looked back. In addition to her ARGNet work, she is a site administrator for the Unfiction forum, and has been behind the scenes and puppetmaster for a series of projects including Chasing the Wish, Omnifam, the award-winning World Without Oil, and Rubyâ€™s Bequest.

Right or Wrong, Ethan Haas is a Bit of a Disappointment for ARG Fans

August 2, 2007 / Marie Lamb

The site Ethan Haas Was Right (EHWR) has had a bit of a identity crisis in the last few weeks.

First, it was connected (wrongly, as it turned out) to the mysterious Cloverfield movie project. Then, once people began to accept that it was in fact a separate entity, players started to wonder if it was a trailhead for an alternate reality game. The slick Flash-animated puzzles and grainy interstitial videos were mysterious and intriguing. Careful research led them to new sites, and voice mails and other clues set up expectations for a much larger story to come.

The much anticipated August 1st date has past, and the EHWR website (along with all other associated sites) finally updated late last night with a direct link to www.alphaomegathegame.com, what looks to be the official site for a new tabletop role-playing game called Alpha Omega, developed by a little known company, Mind Storm Labs. To say this is a bit of a letdown for people who were hoping for a true ARG is an understatement. We have here what appears to be a genuine “drink your Ovaltine” promotion. Perhaps this is unfair in some ways because of all the extra attention the site garnered due to the insistent attempts to connect it to Cloverfield, but it is still the case that the people behind EHWR went to lengths to set up several websites with puzzles, release working email addresses with personalized responses as well as auto-responders, and had voice mail boxes for in-game characters that changed messages over time. One player even got a letter hand-delivered to his place of work. You can’t blame players for taking these earmarks of an ARG and trying to run with them.

So what is/was www.ethanhaaswasright.com? Before August 1st it was just a very well designed puzzle trail, with beautifully rendered graphics, some grainy, crackly videos and a few easy to mid-level puzzles that have been well documented elsewhere. At the end of the puzzle trail was a mysterious code word, DIVINUS, and a place to register your name and email address, and a promise of more to come on August 1st. The story background is that the man in the videos, Van Mantra, set up a series of tests (the puzzles) to identify people who would be willing to work with him to spread the word of a 19th century prophet named Ethan Haas and help him save the world. The bad guys in this case appear to be the Mezin, who set up their own website, The Truth of Ethan Haas, and prefer to communicate via the Devanegari script used for the Indian language Hindi. While there have been several game-jacking and/or unofficial fan sites that I won’t link to here, the blogspot site was taken to be authentic because they called themselves the Mezin the day before Van Mantra changed his voicemail recording to say that the Mezin had found him and he needed to go into hiding. Also, Unfiction member theonetruebix (B!x) says he got an email from Van around this time in which Van said that there was one site for truth and one site for deception, which B!x took to mean the blogspot site. It’s a tenuous connection, but the blogspot site didn’t disrupt the game like a game-jacking might attempt to do, and they did at least make a great effort to link readers back to the EHWR site.

Players who are interested in the game up to August 1st can find the highlights at B!x’s blog, OMGWTFEHWR, which traces not only the in-game information, but also his quest to find the people and purpose behind the sites. He was the first player on Unfiction to suspect that EHWR was a promotion for the RPG, and he documents his meta pursuit of the people behind Alpha Omega on the blog in detail. You can also find the original puzzles by clicking the “No I need to see and hear the warnings first” link on the main page of www.ethanhaaswasright.com.

Fans of tabletop RPGs can check out the Alpha Omega site for more information on that game, including upcoming events where the game publishers will be in attendance.

“I’ll have some nachos–oh, and one creepy guy to follow me home, please.”

July 11, 2007 / Marie Lamb

The next time you’re at the theater, why don’t you bring home more than a bellyful of popcorn? The horror movie HEAD TRAUMA is promising to follow you out of the theater. Filmmaker Lance Weiler is calling this special, multimedia presentation of his film a “cinema ARG” and admits that he wants to “disturb” people.

The chills will unfold July 14th at the Museum of the Moving Image in Astoria, NY as part of their week-long retrospective on horror films. Bring your cellphone–â€œThis is one of the only films where youâ€™ll be asked to keep your cell phone on during the screening,â€ says Weiler.

“I’m a WHATmaster?” The Lonelygirl15 Creators Appear at ARGfest-o-Con to Tell Us Why They Love Their Fans in Spite of Themselves

March 7, 2007 / Marie Lamb

A week before a much publicized appearance at SXSW, Lonelygirl15 creators Miles Beckett and Greg Goodfried, and Glenn Rubenstein, the Puppetmaster for the official Lonelygirl15 ARG, OpAphid, appeared at ARGfest-o-Con to talk about the Lonelygirl15 phenomenon and their introduction to the alternate reality of fame, fans, and the internet community’s dogged pursuit of information.

The Creators (as they label their forum posts on the Lonelygirl15 website) never intended to get into ARGs at all. Miles said they just wanted to “tell an interesting story on YouTube.” There were no puzzles at first, just the mystery about whether Bree was real, and if not, who was behind it all. They didn’t count on the fan community’s voracious appetite for information–“Is this a game, and if so, what are we supposed to solve?” Since there weren’t really any clues in the story itself, the community focused on finding the people behind the story, trying to figure out who they were.

In Greg’s case, this meant a surprising amount of information about his personal life was dug up and posted online. The first thing found was the registered trademark Greg’s father had applied for as the team’s lawyer. Then within a few weeks, it was his father’s name, his mother’s name, his sister (who superficially has a lot in common with the character of Bree), and eventually even his wedding pictures became the stuff of internet posts. “It became frightening,” he admitted. “I’d wake up wondering what was going to be on the website next.” His wife, who was the person answering Bree’s email, was caught in an online trap and revealed to be an employee of Creative Artists Agency.

More Than Meets the Eye? ARG in Disguise?

December 24, 2006 / Marie Lamb

Transformers fans are all atwitter about some mysterious goings-on in the trailer for the live-action Transformers movie, set to come out in July 2007. At a certain moment early in the trailer, the words “Sector Seven Org” and “takara83” appear at the top and bottom of the frame, respectively, leading the curious to www.sectorseven.org. Entering “takara83” in the submit box opens up a very stylish desktop, with a few goodies, including a live-action video and some image files. Also oddly present, a facsimile of a (fake?) legal agreement between “S7 Industries” and Takara, which is the real-life Japanese company that developed Transformers. Many of the desktop icons are locked, leading hopeful fans to believe that more is coming.

Is this a Transformers ARG? In my opinion, it’s too soon to tell, as right now it looks just like a standard movie viral site. But those Decepticons can be tricky creatures.

More details and discussion are at Unfiction.

Bay City ARGers: The ‘Fest in Fogtown ’07

December 4, 2006 / Marie Lamb

It’s official folks: ARGfest-O-Con 2007 is coming to San Francisco and plans to leave its heart there the weekend of March 2-4. The focus will be on “How to PM a Game” and “The Future of ARGs” (working titles). Save the date! And after you scribble it down excitedly on your Dilbert calendar, or type it excitedly into your Nerdtastic Online Scheduler 6000XV, find your to-do list and write down the following: Help plan ARGfest.

Yes, this is your chance to jump in at the beginning and help put together the best fest yet. Rose, Unfiction regular and ARGfest NYC hostess extraordinaire, has once more agreed to helm the efforts to get this show up and running, and she would really like some local help to get logistics settled as soon as possible. Specifically, she needs people familiar with the city and its environs to suggest local venues for hotels, restaurants, amusements, potential field trips, and/or any other information about the area that you can provide. She promises you will not be overburdened.

We also need volunteers to suggest and help coordinate speakers/panels, and help run the registration process. You do not need to be local to do this.

Would you or your company like to help sponsor ARGfest? Contact Rose to discuss the possible arrangements.

PM her at the Unforum (user name: rose) or add yourself to the handy ARGfest-O-Wiki on the Help page with your preferred contact information.

See you by the bay!

We Came Out and We Played: A Weekend of Public Gaming in NYC

September 28, 2006 / Marie Lamb

Will is disdainful. “No way I’m running,” he declares, “I refuse.” We are moving in a group of four, myself, Will, Rose and EGo, trying to find the best way from West 21st to West 32nd, only using our feet or public transportation. We expect to be chased at any moment. We walk quickly, and manage to catch a crosstown bus. We make it to the first checkpoint safely. But then as we move towards Penn Station, we hear a sharp “Hey!” to our left. A man on a bike, with the dreaded yellow caution tape around his arm, has seen us. Will looks over. He stops in his tracks, and then… he starts running, bike man in pursuit. The game is now more real than we ever imagined.

For it is a game, one of many offered last weekend as part of the first Come Out and Play Festival, a celebration of street and other “big” games in New York City. Included in the weekend’s offerings are games of chase, espionage, assassins and familiar video game favorites, expanded and released into various public spaces around the city.