This past week, Amsterdam played host to Cinekid, the annual international film, TV, and new media festival for young people. The festival also provides separate sessions for professionals working in these entertainment media. One of these sessions, the Junior Cross Media Market, brings together producers of transmedia content for children with international financiers and co-producers, including broadcasters, networks, and entertainment companies.
The Junior Cross Media Market was held on October 28th, and while ARGNet was unable to attend the Market in its entirety, we were able to attend and report onÂ Jeff Gomez‘s transmedia masterclass.
Gomez has made quite a name for himself in the field of transmedia. Heâ€™s the President and CEO of Starlight Runner Entertainment, a company that has been developing cross- and transmedia strategies for big Hollywood companies including Disney and 20th Century Fox along with other major brands such as Coca Cola, Hasbro, and Mattel. Most recently, SRE worked on campaigns for the Tron, Transformers, andÂ Pirates of the Caribbean franchises.
Gomez has been on the advisory board for Cinekid for a few years, and was invited to speak on the subject of transmedia with the specific goal of educating an international audience of professionals in the television and movie industries about transmedia storytelling techniques and devising a transmedia strategy for specific brands or products. Monique de Haas, one of the driving forces behind From Story to Legend, introduced Gomez, remarkingÂ that Gomez was a key player in the push to arrange accreditation for transmedia producers with the Producers Guild of America.