Category: Rumors (Page 11 of 18)

Diamond Reef Wins Ogilvy Award: Shopaholic ARGers Rejoice

July 18, 2007 / Michael Andersen

Do you like spending money? How would you like your very own American Express Black card? If the answer to either of those questions is yes, I have some good news for you. Jackie Turnure (Rockpool Productions and LAMP Story Mentor) won a Content 360 award at Milia 2007 in April for her Alternate Reality Game, “Diamond Reef”. As the Ogilvy One Worldwide Category winner at the conference, Jackie is engaged in talks with American Express to get the project underway, with a development prize of 10,000 euros. Milia is an annual conference in Cannes, France that brings together content creators, producers, and distributors to conduct business and discuss the future of creative content.

The award-winning “Diamond Reef” alternate reality game centers around the American Express online credit card. While following a gripping tale of adventure and intrigue, players will explore the features of American Express credit cards within the spy thriller format. Jackie describes the project as a collaborative online treasure hunt paying homage to James Bond stories: in her words,

The world’s most expensive diamond has been stolen, a beautiful young woman has gone missing, and you must find the diamond and rescue the girl, using your American Express card. This alternate reality game is an interactive treasure hunt where clues and story are distributed across the real and virtual worlds. And the stakes are high – if you are one of the top 10 players to solve the mystery, you win 10,000 euros!

Players are issued a Blue Amex card and make numerous virtual purchases both on their own and in groups to arrange for DNA tests, billboard purchases and package deliveries. Through the course of the game, savvy players will see their cards upgraded from Blue to Green to Gold and finally to the famed Black American Express card in an extended experience. A game that integrates money management with mystery solving should be a novel experience. And with the backing and support of OgilvyOne Worldwide, a major player in the advertising world, this game has the potential for truly redefining the cross-media experience.

Although a launch date for “Diamond Reef” has not yet been set, keep your eyes peeled over the next few months for updates on this exciting project. This might be your only chance to experience the American Express Black card firsthand, unless you have a rich great-uncle on his deathbed who always thought of you as his favorite.

It’s alive! It’s huge! It’s 1-18-08…?

July 10, 2007 / Geoff May

4 8 15 16 23 42 — J.J. Abrams really has a thing for numbers. Beginning last week with the opening of the Michael Bay summer blockbuster movie Transformers, theater-goers were treated to a mysterious, home-movie-style teaser trailer for… well, no one knows exactly. All that’s known is what’s believed to be the release date, shown briefly at the end of the trailer: “1-18-08”. Until recently, the trailer was only viewable in theaters, prompting people to bootleg it on Youtube and various locations (to which Paramount responded by forcing removal of the videos). However, it’s now been made available at Apple.com/trailers for public viewing.

The teaser starts off with a guy walking into a surprise party – lots of people, lots of happy, smiling faces, and one surprised Rob, their “main dude”. Rob is apparently going away to Japan, and his friends are giving him a farewell party. Some of his friends are interviewed, recording their goodbyes. Then, without warning, the lights flicker, car alarms sound, and the apartment is shaken. People flock to the television for breaking news about what’s believed to be an earthquake. Soon people head to the roof to see how the neighborhood’s doing. A dull rumble is heard, and everyone turns to the horizon in shock as a large ball of fire erupts and expands in the distance, hurling large flaming debris into the air. What follows is broken audio and video of the panic stricken crowd scrambling to the street, which is teeming with people running away from whatever’s happening. What can only be described as a deep, loud groan is followed by a swirling object, which impact a skyrise and falls to the ground at breakneck speed, destroying vehicles and anyone in its way. It comes to a stop meters from the camera and we see it appears to be the head of the Statue of Liberty. And cut. A final quick line is shown from one of Rob’s friends – “It’s gonna be the best night ever”

From producer J.J. Abrams. In theatres, 1-18-08.

History is Circling Back Upon Us, Like – Dun Dun DUN – A Halo!

June 16, 2007 / Jessica Price

The gears of the Universe spin further and further apart.
Ever greater grows the gulf between souls,
And distance gives false hope of safety
But for the grim tidings this messenger bears:

The enemy is almost upon us…

…slouching toward Bethlehem to be born, perhaps.

The lines above were taken from an email sent out as part of what appears to be an ARG (or at least a promotion that takes a few pages from the ARG playbook) designed to lead in to the launch of the third installment of the wildly popular Halo game series.

It all began on Monday, June 11th, when an entity calling itself Adjutant Reflex began posting cryptic messages on the Bungie forum. From there, the trail lead to an alien-awareness site called Society of the Ancients (SOTA), as well as one entitled “Transmission Log,” which contains a countdown slated to end this Thursday. SOTA members have since staged live protests in New York, Vancouver, San Francisco and London, wearing t-shirts emblazoned with a symbol that seems to figure significantly in the unfolding story. Elements in the game link directly to the Halo 3 site, so it appears that the campaign is not hewing as firmly to the “This Is Not A Game” aesthetic as its predecessor, 2004’s ilovebees, but there appears to be the beginning of a rich storyline that may illuminate some of the unanswered questions in the Halo mythology.

Halo fans have been speculating rampantly (pun intended, of course), and the launch of the game has also served as an informal reunion for a lot of beekeepers (participants in ilovebees). The identity of the company responsible for the game has been a hot topic of discussion, with 42 Entertainment — creators of ilovebees — among the most popular suspects.

However, in an exclusive statement to the panel on the ARG Netcast, 42 Entertainment’s Vice President of Experience Design, Elan Lee, announced that the campaign was not a 42 project, and Steve Peters of 42 also replied to an email sent yesterday with a similar statement. Bungie Studios, makers of the Halo series, has used ARG-like elements to promote their games before, beginning with 1999’s Cortana Letters, so it’s possible they are doing it in-house. Regardless of who the creators are, with live events, Forerunner poetry to interpret, mysterious locked servers on the Halo 3 site, and the mysterious Adjutant Reflex at large, it promises to be an exciting ride!

Join the discussion at the Unfiction forums, visit thebruce’s wiki to get caught up, or chat with other players in #halo on irc.chat-solutions.org.

Thanks to the denizens of #halo for their invaluable help in summarizing the action thus far.

Breaking News: Perplex City Season 2 Delayed Indefinitely

June 1, 2007 / Jonathan Waite

Earlier today it was revealed on the Perplex City game site that the expected June relaunch of the popular alternate reality game would “no longer be possible.” Season two was scheduled to be released this month, but the statement on the site makes reference to the quality of the experience, and how Mind Candy believes in holding off on releases until “they’re ready and… [they’re] entirely happy with them.”

The landscape of Mind Candy itself has also undergone major changes, as Story Team members Adrian Hon, Andrea Phillips, David Varela and Naomi Alderman, as well as COO Dan Hon, have all left the company within the last 48 hours. In blog posts, Dan Hon notes that he wants “to try something new,” while his brother Adrian remarks that “it’s time… to move on.” Phillips and Alderman echoed sentiments of celebration, sadness and thankfulness for the players of PXC, and Varela chose the Unfiction forums to sum up his thoughts on the turn of events.

Details are still emerging, so watch ARGNet for further details. The story will be part of the discussion on the upcoming 26th episode of the ARG Netcast as well.

Thanks to Brian Enigma at Netninja for the summary post and links.

“Dark Days” Are Here?

May 11, 2007 / Jonathan Waite

In the past few days, there have been many signs pointing towards Dark Days Are Coming, a mysterious web site that features some haunting music and puzzle, of sorts. While we’re still trying to sort out the mystery for ourselves, here’s what we’ve found out:

the site was discovered after a poem was sent to Rob Purchese, a writer for Eurogamer
each line of the poem, it was found, is an anagram for dark days are coming, which led to the discovery of the web site
WHOIS information reveals a related web forum, The Secret World
the Voodoo Extreme reports that the site is hosted on servers owned by Funcom, a developer and publisher of PC and console games. Funcom’s next release? The Secret World.
A post on the Warcry Network details how each line of the trailhead-leading poem is its own web site URL. Strange images can be found at each location, which help in solving the Flash puzzle at the trailhead site.
Solving the puzzle leads to confirmation of the tie-in with The Secret World, and a link to the aforementioned forum.

It’s too soon to tell where this will go next, if anywhere. That being said, it would be a shame to waste the wonderful art direction outlined at the DDAC web site if this doesn’t end up moving forward into a more interactive experience, such as an ARG. As soon as we know more, we’ll update this story. For up to the minute information, try the Unfiction forums thread.

Dive Into Indian Lake… If You Trust The Government

March 21, 2007 / The ARGNet Staff

By Jessie Greene and Nicko Demeter

What is the Indian Lake Project? Short answer: we’re not entirely sure. At the moment it looks more like an interesting fictional blog than anything else, but there are a few sly hints that it may be a prelude to something more ARGish (including contact from “America’s Research Gate”).

A box found in the woods near Indian Lake is given to a dying man’s nephew, known only as JohnS. Over several posts, the author slowly catalogues the contents, revealing a plot worthy of an X-Files episode. His public discussion of an apparent government conspiracy attracts the attention of several mysterious individuals.

Some of the documentation and photographic evidence point heavily towards a secret experiment that the US Government conducted in the early 1950â€™s. The posts also hint that other projects may be related to highly classified operations such as the CIAâ€™s MKULTRA.

An internet search on the blog reveals that as early as 2005, a rather baffled community has currently stumbled onto the site as well as other forums and blogs discussing The Indian Lake Project (join the Unforums discussion here). There are also uncorroborated reports of JohnS communicating with followers outside of the weblog medium.

If the Indian Lake Project develops into an ARG, it has the beginnings of a great story. But regardless of whether the ultimate form of the narrative ends up being an ARG, it lends itself to a great read and helps promote the ARG genre by the generating interest in the form and encouraging others to try their hand at cross-media storytelling.

So is it an ARG? Not yet. A blog-like episodic novel? Maybe. The work of a delusional madman? We should be so lucky. At this time nobody knows exactly what it is, ironically adding to the mystery surrounding the site. ARG or not, we will keep an eye on it to see if it evolves further.