A Missing poster for Buzz the dog (phone number redacted)
While scrolling through TikTok yesterday, I came across a video where an unseen cameraman stumbles across a Missing poster for an adorable dog named Buzz, sporting what appears to be a New England Patriots jersey (although we can’t blame him too much for that). There’s a reward for finding Buzz, although the specifics of that reward aren’t explicitly mentioned.
Even though I haven’t actually stumbled across an adorable puppy named Buzz (with or without a football jersey), I still called the phone number, just to make sure Buzz was still okay. Ordinarily this would be a bit of a jerk move – you don’t get someone’s hopes up when their dog is missing. However, I have an excuse this time – and that excuse provides an example of how to practice responsible alternate reality gaming etiquette.
Tracker and the Lucrative Reward Seeking Business A detail I neglected to mention in this article’s introduction is that the TikTok account I found this “Missing” poster on was called @TrackerCBS, teasing an upcoming drama on the network. The channel follows a handful of aspiring “Reward Seekers”, eager to chase real life mysteries with cash payouts for rewards. One of the people running the channel tracked down a friend’s watch that was lost in a Los Angeles area park, for $30.
An under current throughout all of this is an extremely “hot, mysterious Batman in a SilverStream RV” named C.S., who tracked down a missing girl and likely recovered a stolen 1989 Porsche 911, as well. C.S. is likely Tracker protagonist Colter Shaw. But we’re here for the missing dog poster.
One of the standalone videos on the channel featured the scene of a man approaching the Missing poster in question, lingering on the phone number before moving along. While prior videos focused on fake 555 numbers or obscured identifying details like license plate numbers, this phone number was real.
Two weeks ago, Showfall Media released a media keynote sharing the news about their exciting new horror comedy project, The Social Experiments. The live experience gives viewers at home control over aspects of the broadcast. The keynote was marred by some unexpected glitches and ominous messages about how “it got everyone…everyone but me”, but a subsequent press release from the team at Showfall Media confirmed that those rogue frequencies are completely untrue, and can be ignored. So there’s absolutely nothing to worry about when the show premieres tomorrow, May 24th at 6pm EST, on the RanbooLive Twitch channel.
It’s worth noting that Showfall Media is a fictional company and The Social Experiments is the show-within-a-show for a new analog horror series called Generation Loss (GenLoss, for short). However, this Wednesday’s livestream is real, with the Wednesday premiere followed by additional streams on the 26th and 28th to extend the story. The series is created by Ranboo, a Twitch streamer who already has experience with semi-scripted livestreaming through his involvement as a character within the Dream SMP Minecraft server.
A scene from the Generation Loss teaser game
Early Glimpses at Generation Loss While the team has kept fairly tight-lipped about exactly what Generation Loss will be, there have been a number of teasers hinting at things to come. In May 2022, the series released its first teaser trailer – a 30 second video with flashing messages that inspired a 16 minute Game Theory episode theorizing about what the project might bring. In the video, MatPat notes that “generation loss” is likely a reference to the gradual degradation of quality as analog media gets copied over time.
Recent teaser content posted to the Generation Loss Twitter account supports that theming, with a video of “The Hero” switching from 16-bit avatar to photorealism, just as the audio switches from an ominous 16-bit tune to a more orchestral version. Players can even take direct control of that avatar through a game on the Generation Loss website, where players can guide the Hero to talk with three characters, before encountering a glowing orb that further degrades the 16-bit world.
Two scenes from Connected, a video that highlights a Missing Person poster
One video in particular implies that the show is dangerous: a series of five posters warn players to ignore The Social Experiments – “It has all changed. It has changed everything. It will change everything. I will stop it.” These warnings are soon covered over with Missing Person posters. Calling the number leads to a voicemail from Showfall’s Missing Person hotline that says “we appreciate your call, but you are not able to help us”.
Over the weekend, Generation Loss even took out a banner on Times Square featuring the message “SAVE HIM” superimposed over the Hero’s face – Showfall Media’s press release begging their fans to pay no mind to “rogue frequencies” from an individual who wants to destroy their horror-comedy experience was in response to the outdoor advertisements as much as it was addressing the hijacked keynote.
So, the setup for Wednesday’s premiere: Showfall Media is outwardly promoting a lighthearted horror comedy series called The Social Experiments. But something has gone wrong enough that even watching the show on RanbooLive at 6pm EST on March 24th is dangerous.
“It’s a finicky technology. Just an empty wax tube with ridges cut into it as I speak. Its grooves locking in just a shadow of my voice. And hopefully, something else. Something that’s been haunting me. In more ways than one. I daren’t say it aloud yet. This will have to be enough. A mere echo of the horrors I’ve heard. The thinnest slice of reality, tinny to reality.
Such a…hollow medium.
– Lenora Bowen, Cylinder Zero
In October 1926, Prohibition-era bartender Lenora Bowen started making a series of wax cylinder recordings. Her primary goal? To document the paranormal activity she’s facing in St Augustine, and possibly even capture proof that she’s not crazy, etched in wax.
Almost a century later, an antique steamer trunk filled with Lenora Bowen’s recordings were unearthed, along with a collection of artifacts and ephemera from the time. The trunk’s custodian, operating under the whimsically appropriate name “Soul Proprietor” (S.P. for short), has started to pore through its contents, documenting them along the way on the website Hollow Medium. S.P. was even kind enough to send some people out to California’s Midsummer Scream to display the artifacts alongside gothic fashion, horror collectibles, and props for haunted attractions. S.P. eventually plans on archiving the audio recordings, to retell Lenora’s tale – however it may end.
Hollow Medium at Midsummer Scream: steamer trunk, wax cylinders, postcards, and a vintage stereoscope (Granville House Productions)
In case the surprise Halloween convention appearance didn’t clue you in, Hollow Medium is an upcoming podcast from Granville House Productions that will release new episodes every Sunday in October, documenting Lenora Bowen’s investigations into the paranormal. But while the podcast itself is weeks away, Hollow Medium has been rolling out a few surprises for those looking to dig deeper.
Author’s Note: if you’re looking for up-to-date answers to the weekly challenges, this Google Doc is providing updates on the solutions as new Lite Brite-based puzzles launch.
Stranger Things is returning for its fourth season on May 27th, bringing back one of Netflix’s largest and longest running success stories – according to Netflix, fans have logged over a billion hours watching the series. So it shouldn’t be too much of a surprise that Netflix is having a little fun with the leadup to launch through what they’ve cheekily dubbed an “interactive curiosity voyage” centered around the website I Am Hell’ s Master, launching in earnest on April 29th.
Finding Hell’s Master: Cracking Stranger Things‘ Hidden Trailer Puzzle Last week, Netflix released the official trailer for Stranger Things 4, and fans quickly noticed that amidst a flurry of extra-dimensional lightning strikes, one particular frame at the 1:59 marker showed a particularly interesting image featuring colorful bursts of energy, labeled with four additional timestamps.
Stranger Things‘ single frame trailhead, urging players on with time codes for 0:33, 0:52, 1:46, and 2:30
Taken individually, the images found at each of the timestamps was fairly sedate: an image of Billy Hargrove’s grave, a Hellfire Club baseball tshirt, a government building in Lenora Hills, and a Dungeon Master’s screen.
The four timestamps, mapped to their location on the initial trailhead – 1:46 is a little sensitive, and the 12th frame is what you’re looking for
However, when those two images are superimposed, a message is revealed – I AM HELL’S MASTERis legible, if you read the characters in timestamp order. Fans put together the pieces relatively quickly, and patted themselves on the back for a job unearthing extra-dimensional easter eggs, well done.
the world is full of obvious things which nobody by any chance ever observes…
close but not close enough
I AM HELL’S MASTER, decoded
After another round of investigations, fans put together the missing pieces and treated the solution as a URL, leading to the IAmHellsMaster.com website.
While finding the perfect frame from each timestamp might have lead to slight headaches, the construction of this puzzle was exceptionally satisfying, given Stranger Things‘ themes of overlapping layers of reality that most people blissfully ignore.
Earlier this month, Midnight Society announced their formation as a new AAA game studio founded by Robert Bowling as studio head, Quinn DelHoyo as creative director, and Dr Disrespect as “6’8″ visionary”. Part of the studio’s promise in the press release was to “[include] communities and influencers much earlier in the development process”. That process has started surprisingly soon, as Midnight Society has already launched a teaser alternate reality game for their first game, playing out across their website and Discord server. Curiously, the core of that experience is a text adventure facsimile of a first-person-shooter game, coded to play out through Discord private messages.
Trail to the Text Adventure: Glitched Tweets and Virtual Consoles On January 1st, the Midnight Society’s Twitter account posted a system error message directing players to MidnightSociety.com/Access, with the login credentials “VSM” briefly shown in a glitched GIF accompanying the tweet. At the time, logging in with those credentials would open up a virtual console and start to download a series of files, before the console crashes and reboots to try again. Every night so far, the console manages to advance a little bit closer to loading “Midnight Protocol”, adding more and more modules like security footage from a facility’s sectors and mission logs.
The Midnight Society Virtual Console at MidnightSociety.com/Access
Around the same time, Midnight Society opened up a Discord server, and gave members the choice to select the “Claws” role, granting access to ARG-related channels in the Discord. Players noticed that commands from the virtual console worked in these channels, and used the M:\Verify command to start receiving direct messages from the Midnight Protocol Discord bot, which requested a password. Using clues from the virtual console (which noted that the passcode format would be #####XXXXXX), players figured out the password was 14421PCGSPD – grabbing the numbers from the sector numbers displayed on the virtual console, and PCGSPD from the names of “watched users” in a separate popup.
This unlocked the ability for players to direct message the bot to access the M:\Access portal shown on the website, and query the console. Using command cues hinted at on the Access page paired with guesswork, players were able to map out commands, and check on what looks to be the aftermath of an FPS match involving ten players: three of them emerged victorious, and the rest were marked as “KIA – Loadout recoverable.” Through the M:\Map command, players even found an additional page on the website at MidnightSociety.com/Map, featuring annotated concept art of the facilities, including guard sight lines and potential routes.
Annotated concept art of what is assumed to be sector 1
First-Person Shooter As Text Adventure: Mapping Through Murder Finally, on January 5th, the M:\Access page showed Sector 1 as “ready”, and players were able to trigger an interactive text adventure within the sector, making key decisions by reacting to each successive text post with emojis. The goal? Survive the mission while gathering loot, while simultaneously avoiding death – too many “bad ends”, and players are locked out for the day. Loot persists across mission attempts, so players’ item loadouts grow with every successive raid.
There are multiple valid routes to complete sector 1. Two in particular stand out for allowing players to collect “Visor Cortexes” from Nikolai and LordsofKarma, two of the players labeled “KIA – Loadout recoverable” in the virtual console. So while the text adventure so far is something that can be played solo, risking virtual death to map out each sector as a collective may help players piece together the broader mystery.
An example of Midnight Protocol’s emoji-driven text adventure format
Midnight Society has maintained an aggressive daily update schedule since the game launched with updates at 12AM PST (a potential nod to the Midnight Society’s @12AM Twitter handle), and signs point to that pace continuing through the month of January – typing in the command M:\12AM into the portal notes that “31 total moments [match] the start time of 00:00:00”, before tracking the number of moments that have progressed so far.
In August 2020, Warner Bros shared the first trailer for Robert Pattinson’s debut as the caped crusader at DC FanDome. Attentive fans noticed that during that trailer, the Riddler carefully wrapped up a greeting card for Batman, posing an initial challenge: “What does a liar say when he’s dead?” The card went on to say “Haven’t a Clue? Let’s Play a Game, just Me and You…” before devolving into a series of nonsensical characters. Nonsensical, at least, until a fan decoded the script to complete the macabre puzzle: HE LIES STILL. A fun, throwaway easter egg that has since returned, launching what looks suspiciously like a new alternate reality game leading up to the March 4th release of The Batman.
The Batman (Cipher) Returns: Finding the Rabbit Hole Last week, fans started to notice an enigmatic message at the bottom of movie standees at their local theaters. Using the letters uncovered from the prior easter egg, the message spelled out ??? ??E EL ??T? ?L???. Incredibly, fans were able to piece together the context clues to spell out YOU ARE EL RATA ALADA – a message that doubled as multi-lingual accusation of being a “winged rat”, as well as a clue to check out the URL “RataAlada.com“. At the time, visitors were greeted with a glowing green question mark, and nothing more.
meow wolf
curators request
welcome home
escape rooms
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black watchmen