laughter.jpgNothing is more humbling than when a thoughtful April Fool’s Day prank goes awry. And, in this case, by “goes awry” we mean “bombs terribly”. You see, we had developed this great trail for April Fool’s day, which started with our April 1st announcement. Since the article talked about changes on this site, most people assumed that when they found that the link to the ARG Graveyard had changed to a custom 404 page that the case was solved. This was not the case, and maybe it was bad timing for me to make the decision to roll out that update at the same time. As a wise man told us earlier today, there’s a subtle sense of irony that our fake ARG failed miserably. But, because there was a bunch of work put into it from us to you, we’d like to take you through it anyway.

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